Britain is a nation of appliance addicts, obsessed with kitchen and household gadgets that are making their lives easier, according to new research. The survey, carried out by e-tailer AppliancesDirect.co.uk, found the average UK adult uses 9.5 appliances every day, and currently owns 19 appliances with a total value of £5,579. The data shows the majority of households in Britain are underestimating appliance usage, as 78% believe they used less than 5 appliances each day.
When quizzed on which appliances they used every day, respondents cited the TV, the kettle and the microwave as the three most commonly used appliances. Tumble driers, temperature appliances such as air conditioners and electric heaters, and bread makers are the appliances used least regularly. Mark Kelly, marketing manager at Appliances Direct comments: “Appliances are there to make our lives easier, and British consumers are clearly embracing that. We’re addicted to looking for the easiest option, we don’t want to do chores. They’re used to enhance our life in so many ways, in and out of the kitchen,
“We’re addicted to looking for the easiest option, we don’t want to do chores anymore, so if there’s a machine or appliance to reduce the effort we need to put in, then Brits are going to take advantage of that.
“Sales of robotic vacuum cleaners and mops have sky rocketed in recent years, and we’re seeing a constant growth in sales of dishwashers, which correlates with the findings we’re seeing here. Time poor Britons are always on the lookout for solutions to make cooking, housework and entertaining the family more efficient, and advances in technology mean there are more appliances on the market to help them achieve this.”
The biggest appliance addicts can be found in Birmingham, where the average appliance usage per day rose to 12, compared to those in Bristol, who use just 6 on average.
