Jamaica Minister of Tourism, Hon. Edmund Bartlett, on Tuesday (May 30) launched the Destination Assurance Councils (DACs) for six resort areas, which are tasked with ensuring that the quality, standards and integrity of Jamaica’s tourism product are maintained. The launch took place at the Eden Gardens Wellness Resort and Spa in Kingston.
The Destination Assurance Councils, which replace the Resort Boards, are expected to identify the needs of the industry and monitor the progress of developmental initiatives in resort areas. This is in keeping with efforts to ensure that Jamaica provides the attractive and secure tourism product which is marketed to its visitors.
In his address, Minister Bartlett called on the DACs to play their part in ensuring that the Jamaican experience is safe, secure and seamless for our visitors, adding that “people travel for the experience, so we need to make it special so that it leaves a positive impact on the visitors and creates an ambiance that doesn’t leave them second guessing the quality of the destination.”
Minister of Tourism, Hon. Edmund Bartlett urges members of the Destination Assurance Councils (DACs) to play their part in ensuring that the Jamaican experience is safe, secure and seamless for the country’s visitors. He was speaking at the launch of the DACs for six resort areas, which have been tasked with maintaining the quality, standards and integrity of Jamaica’s tourism product. The launch took place on Tuesday, May 30, at the Eden Gardens Wellness Resort and Spa in Kingston.
Minister Bartlett said the Ministry, its agencies and the DACs will focus on enhancing the tourism sector in Jamaica by way of their pooled expertise, noting that “the aim of the partnership is to improve standards, the physical development of the resorts and engage with citizens to ensure that Jamaica is viewed as favorable to visitors, facilitating growth in the sector.”
