The PATA Adventure Travel and Responsible Tourism Conference and Mart 2018 is a three-day niche event with both conference and travel mart components, bringing together public and private sector tourism professionals involved in adventure travel and responsible tourism. Key elements of this annual event are environmental protection and social sustainability with special focus on empowerment of local communities. This is the first Pacific Asia Travel Association (PATA) event to be held in the UAE and the only event to be staged in West Asia in the last 14 years.
The PATA Adventure Travel and Responsible Tourism Conference and Mart 2018 will take place in Al Ain, Abu Dhabi, United Arab Emirates (UAE). Al Ain is one of the world’s oldest permanently inhabited settlements and a UNESCO World Heritage Site.
“This is a fantastic opportunity for PATA members and for the adventure travel sector at large. Al Ain is a truly fascinating destination with a wealth of culture, heritage and opportunities for adventure travel,” said PATA CEO Dr. Mario Hardy. “Connectivity is easy via the award-winning Abu Dhabi International Airport. Al Ain, together with the surrounding landscape, has so much to offer travellers of all ages. This event provides an exceptional platform for travel trade professionals to learn much more about this compelling city and region.”
Commenting on the selection of Al Ain to host the event, HE Saif Saeed Ghobash, Director General of Abu Dhabi Tourism & Culture Authority, the government body responsible for the promotion of the emirate said: “Abu Dhabi has experienced significant growth in guest arrivals from countries within the PATA region in recent years, especially from India and China, and since joining the association we have been working with PATA members to place greater emphasis on seeding growth in visitor arrivals from these priority source markets.