The Tribe Edit: Re-Thinking Hotels from the Ground Up

The Tribe Edit: Re-Thinking Hotels from the Ground Up

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Australia’s new hotel brand, TRIBE Hotel Group (TRIBE), is focused on giving guests everything they need and nothing they don’t, in a space that is intelligent and sophisticated with high-end design.

Instead of being something to everyone, TRIBE has been created for tech savvy design lovers and urban explorers, who are meticulous when it comes to where they stay and prudent about what they pay. The result is a hotel that is as stylish as it smart.

Its first location, TRIBE Perth is a nine-storey 126 room hotel in West Perth – next to Kings Park – that will launch on Tuesday, 16 May 2017, with interiors by award-winning architect and interior designer Travis Walton; architecture by Idle Architecture Studio; and brand campaigns shot by Nicole Bentley.

TRIBE Perth has highly functional rooms and shared spaces that are luxurious and contemporary, with cutting edge technology, entertainment and office facilities as standard. Gone are out-dated and unwanted services, inefficient check-in and checkouts, overpriced mini bars and restaurants and room service.

Its luxurious and contemporary living areas – styled by Walton in collaboration with celebrated art director Marsha Golemac – are part collaborative workspace, part social club featuring break out spaces, lounges, an outdoor courtyard and TRIBE Foods. Design details include: lighting by Tom Dixon, Moroso feature chairs, Jean-Paul Gaultier cushions, Febrik upholstered sofas, and an impressively curated collection of work by Australian contemporary artists.

Walton has cleverly crafted the rooms to complement the unique and innovative living areas, all complete with free Wi-Fi, signature queen beds with a custom designed bed base to allow for ‘out of the way storage’, floor-to-ceiling windows and blackout blinds, and amenities including Nespresso pods and T2. Bathrooms feature rain showers and Kevin Murphy shower products.

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