Ronan Beirne, Global Marketing Director from Diageo commented, “Scotch is the world’s favorite whisky. No other spirit can offer the same range of tastes, textures and flavors; made the same way for over five hundred years in distilleries small and large, the length and breadth of Scotland. The introduction of International Scotch Day shows our confidence in the vibrancy of Scotch. We are proud of the heritage, authenticity and quality of the category but we are also continuing the spirit of innovation and entrepreneurship by adding a new cultural moment and occasion to the calendar to continue to drive and evolve the future of Scotch whisky.”
Official International Scotch Day celebrations took place all over the world, and fronting the proceedings was world renowned supermodel Coco Rocha and actress Freida Pinto.
To mark the launch Coco Rocha pulled her famous poses against a backdrop of casks in Scotland to capture a series of stunning photographs. “I loved this photo shoot as it playfully partners the swagger and style of Scotch with the craft and artisanship behind the whisky,” reflected Coco Rocha.
On International Scotch Day Coco Rocha enjoyed a Scotch cocktail in some of Mexico City’s most vibrant bars and clubs. Across the globe Freida Pinto had already kicked off celebrations in the heart of Manila, having played host to a glamorous event alongside other notable names and faces, and on the day itself she fronted celebrations in Mumbai.
Scotch is the very pinnacle of cool – loved in every corner of the globe. It’s made to be enjoyed any way you like it. In China, Scotch is often mixed with iced green tea; in the Caribbean it’s served with coconut water; and in India they like it straight.
“Personally, my favorite way to drink Scotch is a Johnnie Walker with ginger ale,” said Coco Rocha, “but I’ll mix it up depending on my mood or what I am doing. If I’m going to drink, I like a nicely made quality drink, versus drinking too many.”