ESPN is set to host an unforgettable experience in Austin, Texas, uniting college football and Formula 1 fans from Oct. 17-20 centred around Week 8’s top 10 matchup between No.1 Texas and No. 5 Georgia, and the Formula 1 Pirelli United States Grand Prix 2024 at COTA (Circuit of the Americas).

‘ESPN Texas Takeover’ will feature on-site broadcasts from a range of ESPN and ABC programming and event activations throughout the action-packed weekend. Shows on-site include College GameDay Built by The Home Depot, SportsCenter, Good Morning America, The Elle Duncan Show, and ESPN Deportes’ Ahora o Nunca.

"The ‘ESPN Texas Takeover’ is a perfect example of our unparalleled ability to bring together and create unforgettable sports moments infused with pop culture” said Tina Thornton, EVP, Creative Studio and Marketing at ESPN.

“As the home of F1 and College Football, we’ll connect and engage fan bases across these sports, expanding audiences through the powerful lens of ESPN and The Walt Disney Company.”

‘ESPN Texas Takeover’ programming and marketing highlights: Programming Schedule:

  • College GameDay Built by The Home Depot will broadcast live at 9 a.m. ET on Saturday from LBJ Lawn
  • Editions of SportsCenter will air live from the COTA set on Friday (2 p.m. and 6 p.m. ET) and Saturday and Sunday at 7 a.m.
  • ABC’s Good Morning America reporter Ashan Singh will report from Austin on Friday.
  • The Elle Duncan Show will be on-site from COTA with episodes dropping Friday and Monday, featuring interviews with F1 drivers and special segments: Legendary motorsports pioneer Mary McGee to be a special guest, with others potentially joining during the weekend.
  • Deportes Ahora o Nunca will broadcast live from COTA on Friday from 5-7 p.m. ET.

Activations & Events:

  • Quavo's Musical Integration: GRAMMY-nominated artist Quavo will be on-site for various College Football and F1 integrations, including garage tours, hot laps, and appearances across ESPN programming. He will be featured in a custom game open for Georgia vs. Texas and throughout promotional content.
  • On-Site Fan Experiences: Fans can enjoy F1 car displays at COTA and the University of Texas.
  • Cosm x College Football: Cosm, the new, immersive entertainment experience that offers fans a front row seat to watch live sports and events in an innovative way, will feature the Georgia-Texas game within its Dallas venue.
  •  F1 Race x Times Square: The F1 United States Grand Prix at COTA race will air on the ABC SuperSign in Time Square in New York City. The race begins Sunday at 3 p.m. ET.
  • Watch Party: F1 Arcade Boston is hosting a watch party for the F1 race Sunday. ESPN will have a fan cam on location in Boston and the crowd will be included within the digital pre-show coverage from Austin. A ESPN host will also be on-site at F1 Arcade.
  • Texas Business of Sports Summit 2024: ESPN President of Content Burke Magnus and popular on-air voices Rece Davis, Elle Duncan and Kevin Negandhi are scheduled to participate in the Texas Business of Sports Summit 2024 on Friday, Oct. 18, during ‘ESPN Texas Takeover’ weekend. Hosted by The University of Texas at Austin, the premier event of the Texas Business of Sports Institute brings together some of the most forward-thinking minds at the intersection of leadership and sports.

To mark the biggest ever weekend in Austin’s sporting hsptry, Circuit of The Americas has launched a special ‘Football Package’.

The weekend of October 18th – 20th, is set to mark 2024’s biggest three days of sports and entertainment Autin has ever seen. With the Formula 1 Pirelli United States Grand Prix on Sunday and The University of Texas Longhorns against the Georgia Bulldogs on Saturday, concerts from superstars Eminem and Sting, F1 “Sprint Race” Saturday, and Two Friends amphitheatre celebration show after the Grand Prix, there is plenty of fun ahead!

While tens of thousands are sure to enjoy both the Saturday action at COTA and attend the UT-UGA game, COTA’s ‘Split the Uprights Package’ offers those whose Saturdays are purely dedicated to football an all-new Friday-Sunday Combo ticket option. This new general admission Grounds Pass Friday/Sunday ticket package includes Friday’s practice round, sprint race qualifying and the Sting concert, as well as The Formula 1 Pirelli United States Grand Prix and post-race celebration in the Germania Insurance Amphitheatre with Two Friends.

Moreover, at a reduced cost of $289, the Football Package works out cheaper than purchasing two single tickets for both days together.