Colouring inside the lines has never been so popular, with everyday Brits and celebrities alike picking up their pens and turning to colouring books to unwind and de-stress. Zooey Deschanel and Nigella Lawson are amongst some of the celebrity fans of the crayon craze, which is known for its relaxing effects, ability to reduce stress and anxiety, and promote mindfulness.
Kearan Ramful, Senior Book Buyerat Sainsbury’s says “2015 is the year of the adult colouring book, with over £1.2m sales since April. It’s great to see the adult population embracing the trend and unplugging from their daily digital lives, and with the long bank holiday weekend coming up, we expect sales to continue to soar, as customers look for interesting ways to enjoy their time off.”
Anna Grace Davidson, founder of Grace Guru says “If you are too stressed out and have trouble falling asleep, using the adult colouring books will definitely help to relax your mind and connect with your inner self. Sainsbury’s adult colouring books are almost like yoga practice, only you don’t have to sweat to feel balanced and bring more awareness into your everyday life!”