Brits are not waiting for Christmas to get spending at the shops. New research by intu, the owner, developer and manager of many of the UK’s prime shopping centres, shows the majority of British adults have a full shopping list to complete before the end of November – and what you are planning to buy often depends on where you live. 

Following reports of resurgent consumer confidence in recent months, the new research from intu asked a representative sample of more than 3,000 adults what they planned to buy in the 3-month period to the end of November. The figures offer a snapshot on tomorrow’s shopping trends and a measure of underlying consumer confidence.

Trevor Pereira, commercial director at intu commented: “Our latest research gives an in-depth look into how people are planning to spend their money in the next few months. It gives us an early indication of a confident consumer outlook which should translate into active shopping before we get to the usual, busy Christmas period. Planned purchases vary more by region than income and it’s interesting that many people place great importance on treats - those small rewards at the end of the week or month that add real colour to people’s lives and leisure.”