A new study conducted by iGaming specialist Martynas Norvilas analysed monthly Google search volumes for terms related to Eagles vs. Cowboys (like "cowboys eagles," "cowboys score," "dallas cowboys," "dallas cowboys vs. philadelphia eagles," and "dallas cowboys game") across the top UK regions.
The search volumes were then compared against 2025 population figures to identify which regions most actively seek Eagles vs. Cowboys updates. Birmingham places ninth, with an average of 289 monthly searches per 100,000 residents, a 59.7% increase above the national average of 181.
The West Midlands metropolis, with a population of 984,333, recorded 2,840 average monthly searches for keywords. Looking at the study, Martynas Norvilas commented: "According to the study, Birmingham has the ninth-highest online search interest in the Eagles vs. the Cowboys match.
"Fans in these regions are demonstrating remarkable intensity around the buildup, with everything from game scores to team updates fuelling their match-day hype. For marketers, media outlets, and sports brands, this is a clear opportunity to tailor content, timing, and engagement to match the heartbeat of the fan conversation."
The study was conducted by Martynas Norvilas, an iGaming specialist and sports journalist with over 20 years of experience as a professional player and industry expert.