Cadbury World has announced that it will reopen from Wednesday 25th January for heaps of chocolatey-fun, including the return of its popular Cinderella pantomime. Following a month-long closure, the Bournville-based attraction is excited to welcome guests through the doors again and has revealed that its enchanting Cinderella pantomime will return for visitors to enjoy.


Families can expect plenty of laughter and audience participation during the 15-minute show as they help Cinderella escape her wicked stepsister and find her very own Prince Charming. With a little help from her best friend Buttons, and the nations favourite frog, Freddo, this certainly is a show not to be missed! Cinderella will run several times a day on weekends until Sunday 5th February only.

Elsewhere in the attraction, guests will be able to discover the amazing world of Cadbury through an assortment of chocolatey zones. Families can catch the talented chocolatiers in action in the Chocolate Making zone and practice their piping skills in the Have A Go zone, before heading to the 4D Chocolate Adventure zone to experience the sensation of riding on the Crunchie rollercoaster and diving into a pot of liquid Cadbury Dairy Milk in an unmissable cinematic experience.

With so much more on offer, including taking a magical journey through the chocolatey land of Beanville on the Cadabra ride and chasing Creme Eggs in the interactive Purple Planet, Cadbury World offers a memorable and fun-filled day out for the whole family.

Diane Mitchell, marketing manager at Cadbury World, said: “We’re delighted to welcome guests back to enjoy everything Cadbury World has to offer, our team will be on hand throughout the attraction to ensure that all of our visitors have a day that’s choc-full of fun. Our Cinderella pantomime has been hugely popular over the festive period so we hope our guests over the next couple of weeks will enjoy the last few runs of the production.”

Operated by Merlin Entertainments, the global leader in location-based, family entertainment, Cadbury World is a popular family attraction based in the historic village of Bournville, just outside Birmingham city centre, where visitors can learn all about the history, magic and making of Cadbury chocolate. With an assortment of interactive zones, a team of in-house chocolatiers, the on-site Cadbury World Café and African Adventure play area, plus the unmissable 4D Chocolate Adventure, there’s so much for visitors of all ages to see and do at Cadbury World.