The eSkootr Championship (eSC) has appointed digital product specialists Ostmodern to relaunch the Championship’s website - official.esc.live - and develop an innovative eSC Fan Hub.
As a brand-new, purpose driven sport, eSC is working with Ostmodern to create a website and digital platform that will engage and excite fans about this revolutionary racing series, and where consumers will be able to watch the racing live.
Ostmodern’s global experience and expertise gained from working with some of the biggest brands in sport and media including Formula 1, Arsenal FC, the Olympics, Channel 4 and ITV, will allow eSC to clearly inform fans about all aspects of the racing and the Championship’s wider mission.
The new-look website is now live and has been timed to support this week’s news that London, as well as cities in Switzerland, France, Italy, Spain and the USA, will make history as the first eSC race locations to be announced, with more details about the first race following soon. The eSC Fan Hub will go live in April.
Hrag Sarkissian, eSkootr Championship co-Founder and CEO, said: “eSC is a totally new sport, so we have been working with Ostmodern to develop a website and fan hub that provides a reference point that informs, excites and engages new fans.
“The re-launch, which has been timed to support our historic season one location announcement this week, is an informative, easy-to-navigate platform that will educate fans about our series. It has been designed to reflect eSC as a fast, exciting, dynamic and purpose driven sport - the first fully inclusive racing series that will inspire a new movement for safer, sustainable and more liveable cities.
“This is an exciting time for all of us at eSC, as we quickly approach our opening event. The new look, feel and navigation of the website will help build anticipation for London and the other locations on our 2022 calendar.”
Thomas Williams, Ostmodern Founder & Executive Creative Director, added: "We are delighted to partner with eSC on this important initiative centred on delivering an engaging online space for their fans.
“By investing in the design of a compelling user experience, eSC demonstrates that they truly care about their community and are committed to growth. The new website highlights just how much of a purposeful and progressive brand they are and enhances their position as a true innovator in sport.”
eSC is a brand new category of sport with the championship’s first races taking place in 2022. It will be accessible to all and promote the use of sustainable micro-mobility transportation in urban areas. Riders will race a specially designed eSkootr known as the S1-X.
This eSkootr was developed by YCOM and Williams Advanced Engineering and can reach speeds of 100 km/h, on specially designed inner-city circuits.