Fashion Week at Madame Tussauds London is a totally new 'behind-the-scenes' experience offering guests a peek 'backstage' at an international fashion event. Brought to life through a multisensory set, fans also get to hang out with two of the fashion world's most famous faces – Kendall Jenner and Cara Delevingne, plus a guest appearance from Anna Wintour.
To celebrate its opening, over half term there will be prizes up for grabs every day. Fashionistas might walk away with Maybelline New York makeup, TONI&GUY hair products, hairdryers, straighteners or wands, or Lavazza coffee machines! Prizes will be awarded each day to guests who find a hidden Golden Tag in the clothes rails.
The new experience allows fans to 'get runway ready' with Kendall, whose amazingly lifelike figure is positioned 'backstage', casually seated at a makeup table preparing for the catwalk. After checking out rails of some of the latest trends, guests can sit beside her at their own tables strewn with products from official London Fashion Week partners, Maybelline New York and TONI&GUY, with the smell of Lavazza coffee in the air.
Meanwhile Cara's likeness, impeccably dressed in the shimmering Yves Saint Laurent dress she wore to the Paper Towns premiere, recreated to the last detail by the fashion house exclusively for Madame Tussauds London, is waiting on the catwalk. A larger than life Stage Manager gives tutorials and as guests sashay down the runway they face the scrutiny of none other than Anna Wintour – Editor-in-Chief of American Vogue, famous for her pageboy haircut and oversized sunglasses.