An obstetrician gynaecologist has developed an all-natural laundry detergent designed to thoroughly clean women's panties to help reduce yeast infections.

Based in Atlanta, George, in the USA, Dr Tosha Rogers, a graduate of B.S. in Chemistry, formulated the detergent - Clean and Cute Panty Wash - that is made specifically for women's underwear.

The all-natural laundry detergent came about after Rogers heard a lot of concerns about female hygiene with some of her patients having to deal with bacteria and yeast infection. She found out that one of the main reasons for this is poorly cleansed panties. Even though women are cleaning their panties, the available detergent in the market doesn't really remove the build-up of bacteria, yeast, blood, and mould in panties.

Clean and Cute Panty Wash is the first and only detergent that focuses on female hygiene. It is all-natural, non-GMO, sulphur-free, paraben-free, vegan, animal cruelty-free, and perfume free. It only has 3 all-natural ingredients, one of which is the essential oil lemongrass to make it smell great. Unlike standard detergents, Clean and Cute Panty Wash is designed to remove the bacteria (vaginitis), yeast, blood, and mould that develops in panties once left in the hamper.

She said: “Clean and Cute was developed purely by listening to my patients and trying to solve a problem.

“Many women find themselves dealing with bacteria and yeast. I’ve found that sometimes, the odour is not an infection, but poorly cleansed or soiled panties. It’s not that these ladies aren’t cleaning their panties, but that there’s a build-up of bacteria, yeast, blood, and mould in the panties that isn’t being addressed by standard detergents.

I saw a need and the chemist in me got to creating”.

Dr Rogers also said that a lot of vaginal itching, irritation, swelling, and even worsening ingrown hairs usually caused by the allergic reaction to harsh ingredients of standard detergents could be prevented when Clean and Cute will be used.