It is just seven days to go until Air Ambulance Week 2020 takes off across the UK celebrating the lifesaving work of Midlands Air Ambulance Charity and the UK’s other 20 air ambulance charities from 7th to 13th September.
 
The week will highlight how Midlands Air Ambulance Charity and other air ambulance operators save lives every day right across the nation by providing a rapid response emergency service directly to some of the most critically ill and injured patients, because every second counts.
 
Members of the public are being urged to show their support and help its local air ambulance charity to continue providing lifesaving care by donating to Midlands Air Ambulance Charity’s online bucket collection in one of the following ways:

justgiving.com/campaign/maaconlinebucketcollection
Alternatively, you can send a one off donation direct to the charity through its website: midlandsairambulance.com/donatenow
Or if you prefer to text to donate, you can do so by simply, texting MISSIONPOSSIBLE as one word, followed by the amount of your choice to 70085. (For example, MISSIONPOSSIBLE £3). Please note, you will be charged your donation amount and one standard rate message.
 
The charity’s clinical and operational team including critical care paramedics, flight doctors, pilots, engineers and dispatchers help provide vital lifesaving care, wherever it is needed. Each year, Midlands Air Ambulance Charity is deployed to an average of over 3,500 missions.
 
Midlands Air Ambulance Charity’s daily missions are funded entirely by you – the generous people and businesses located in the communities it serves. Your continued support saves the lives of the Midlands most critically ill and injured patients when they are most in need. Each air mission undertaken by the charity costs an average of £2,500, with the charity’s two critical care car missions costing approximately £224 each.
 
Emma Gray, fundraising and marketing director for Midlands Air Ambulance Charity, says: “Now more than ever, we need your support to enable us to keep saving the lives of the critically ill and injured in Gloucestershire, Herefordshire, Shropshire, Staffordshire, the West Midlands and Worcestershire.
 
“Since the beginning of the COVID-19 pandemic, we have faced many challenges, including a significant drop in donations as the economic effects of the pandemic take hold. Our crew have not stopped, therefore we urge that your support for air ambulance charities does not stop.”