Nashwhite, Leamington Spa transformed their dreams into reality by winning the greatly sought after 2017 Afro Look Award during the prestigious L’Oréal Colour Trophy Grand Final.
On Monday 5th June, 2017 the salon’s creative 6-month journey came to a dramatic finale at Battersea Evolution, London. Over 1000 of the hairdressing industries most acclaimed and famous figures filled the dazzling venue with immense applause as Nashwhite, Leamington Spa rushed to the stage to collect their iconic award – The L’Oréal Colour Trophy. TV & Radio Presenter Nick Grimshaw and Charlotte Mensah handed the team their award during a moment they will never forget.
“We are overwhelmed to have won the L’Oréal Colour Trophy Afro Look Award! This is such a massive achievement for the two of us at such an early stage in our career’s and an absolute honour. This has been one of our main focuses since February, investing so much time into developing and creating our winning look, learning along the way and expanding our skills. We’re looking forward to advancing further in this field and can’t wait to get started! Huge thanks to L’Oréal Professionnel, the judges, and the Team at Nashwhite.”
Over 1000 photographic entries were received for the L’Oréal Colour Trophy and just 400 salon teams make it through to the final events. Back in May a powerhouse team of seven renowned salons went head to head inside the L’Oréal International Academy, London during an intense live final that exploded creative talent in every direction.
Each team created their look on a model of African/Caribbean descent that encapsulated their knowledge of Autumn/Winter 2017/18 catwalk trends infused beautiful make-up and fashion led styling with technically excellent colour and precision cutting skills. The highly respected judging panel was made up from Junior Green of Junior Green Salon, Michelle Sultan of Hype Coiffure, Charlotte Mensah of Hair Lounge, Craig Chapman and Kim Johnson.
Nashwhite will now embark on an amazing year of promotional, creative and business building activity including a 3 day European trip to shoot their winning look with a professional photographic team, interviews and profiles in the trade press and countless other opportunities.