Peek Freans Sooper has officially broken the Guinness World Records title for the Largest Cookie Mosaic in the shape of Pakistan’s flag made with 150,000+ cookies measuring 226.51 m2 (2,438.15 ft2). Peek Freans Sooper perfectly embodies the spirit of the nation. As the highest selling biscuit of Pakistan, the brand has grown into a household name for its quality and wholesome goodness, as well as for its positive and memorable campaigns over the past two decades. Pakistan itself bears the same positive spirit that is often kept out of the mainstream conversation – the fact that it is a land of immense opportunity, and brimming with talent that has continually defied odds to surpass barriers.
Peek Freans Sooper, Pakistan’s favourite biscuit, wanted to unite the country under one umbrella with the inspiring and positive message of “Sooper Hai Pakistan”. On the 70th Independence Day, the EBM family came together to do the impossible… to set a new Guinness World Records title! The plan? Build the world’s largest cookie mosaic … in the shape of Pakistan Flag with a solid resounding message of how Sooper a nation it is!
The team worked with great fervour and passion as they slowly pieced together the mosaic, block by block, biscuit by biscuit with none other than, Peek Freans Sooper cookies themselves. With hard work, dedication and a Sooper attitude, the flag mosaic was finally completed in 6.5hours. Upon completion of the cookie mosaic, the biscuits were distributed in custom built containers to notable charities across Pakistan.
Dr. Zeelaf Munir, EBM Managing Director and CEO said, “We are a nation that is continuously rebuilding, reshaping and pushing forward – no matter what the odds. Our campaign, ‘Sooper Hai Pakistan’ seeks to highlight this national positivity by disseminating content that is the exact opposite of what the popular media continues to cover.”
Safety and hygiene were of paramount importance and the team ensured that the strict quality standards employed by Peek Freans were followed throughout the process. The record building process was overseen by independent witnesses including a health and hygiene inspector and a survey or from Islamabad).
Speaking on the occasion, Ayesha Janjua, EBM Head of Marketing said, ‘Pakistanis are brimming with raw talent; surpassing the world’s expectations on each and every pivotal moment and the participation of EBM sales and marketing team in this historic event demonstrates the true spirit of every Pakistani.”
This record breaking event was attended by a number of celebrities like Younis Khan, Shoaib Akhtar, Adnan Siddiqui and Hareem Farooq to name a few. They came out to support the efforts of Peek Freans Sooper and were seen cheering for the team and encouraging them throughout the event.
As the Guinness World Records team announced the result, the participants were finally rewarded with the confirmation that Pakistan and Peek Freans Sooper had made the history books by bringing home a Guinness World Records title on the day of the country’s 70thIndependence day.