Business Network

March 21 is the International Day for the Elimination of Racial Discrimination.

This type of discrimination still takes place, including in the workplace.

Yet the benefits of Diversity in the workplace are many.

Discrimination VS. Diversity

Just a few days before International Women's Day, the day to combat racial discrimination takes place.

This day has its origins in the fight against Apartheid (a regime in favour of racism). Indeed, it commemorates the Shasperville massacre, which took place in 1960. This is also the case for Human Rights Day in South Africa, which is on the same date.

These events have left a stigma where racism has taken root. This is the source of the exclusion of many foreign ethnic groups, leading to a vicious circle of poverty.

It is well known that humans are afraid of the unknown. Yet these differences can be sources of great cultural and innovative wealth.

Let us therefore look at the interest of a Diversity policy. Let's not just sign a charter to give ourselves a good conscience and a good image.

What is Diversity?

Engrenagem_2 It is a process aimed at creating and maintaining a positive working environment.

Every difference and commonality between members is identified and highlighted.

This enables the group to reach its full potential to achieve the company's strategic objectives.

What are the benefits of Diversity?

A company that promotes diversity becomes more efficient and creative.

The multiplication of points of view leads to more ideas: the company has a greater potential for innovation. It also allows the company to diversify the products and services it offers, satisfying a wider range of customers.


In addition, this diversity makes it possible to solve problems more effectively. It also makes it possible to come up with a lot of innovative ideas during a brainstorming session.

Beyond the quality employer brand, Diversity policies help to lift international boundaries and attract the best talent to the company.

In this favorable context, employees tend to be more engaged, satisfied and productive in their company.

Under what conditions?

To reap these benefits, it is essential to create and maintain good team cohesion and quality communication.

Without this, conflict, lack of communication and cooperation can occur.

This is one of the reasons why the diversity process is based on the identification of individual richness: to highlight it within the group. In this way, everyone gets used to the fact that his or her colleague is different, even going so far as to realize that this is what makes him or her strong and complementary. The strengths of one colleague can compensate for the weaknesses of another.

This is where the signing of a Diversity Charter takes on its full value: in internal and external communication.

The people responsible for change management must support the project and promote this charter.

The majority group must be pushed to put itself in the place of the minority group: this is a powerful way to reduce discrimination and stereotypes.

Specialized training can be offered, which at the same time promotes team cohesion through exercises that foster understanding of the other.

In particular, it is necessary to train recruiters in order to be able to select new employees from diverse backgrounds. Managers must also be trained to manage this cultural diversity and promote it within the team.