The harm caused by rising knife crime has prompted Crimestoppers to launch a campaign aimed at protecting young people.

Later this week the independent charity will, for the first time, use pavement advertising in key areas of Birmingham to promote their service and ensure more young people know that they can safely pass on information about knife crime 100% anonymously. The campaign lasts for four weeks and is predominantly aimed at those aged 25 or younger.

There have been nine knife incidents reported this year in the West Midlands.

Pauline Hadley, West Midlands Regional Manager for the charity Crimestoppers, said: “Knife crime leaves families devastated and communities traumatised. Sadly too many young people believe that carrying a knife will help protect them from danger. This is simply not true. If you carry a knife, you are far more likely to end up being injured, or worse still, losing your life.

“We appreciate that some younger people are struggling with this issue. However, if you’re worried about a friend or relative who you understand is resorting to taking a knife with them, you can pass on that information 100% anonymously. Always.”

“In 30 years, our charity has never broken our promise to protect your identity. Please call 0800 555 111 or use our anonymous online form at Crimestoppers-uk.org. Together, we can help protect your community and the one’s you love from harm.”

If you have any information, please contact Crimestoppers charity 100% anonymously on 0800 555 111 or through the non-traceable Anonymous Online Form at www.crimestoppers-uk.org.