Revolutionary new app connecting 5 million owners to help find lost pets...

Revolutionary new app connecting 5 million owners to help find lost pets unveiled


Ask any pet owner and the thought of losing their pet is their biggest fear, that’s why Pets at Home has launched an innovative 24 hour pet finding service, Find My VIP, that allows lost pet alerts to be sent via the Pets at Home app, making printing off lost pet posters a thing of the past.

According to research*, one in three pets will go missing at some point, so, the new app, the first of its kind in the UK, will improve the chance of finding a pet quickly.

The app works by using Pets at Home’s VIP Club, consisting of 5 million members, who effectively become one huge search party.
To use the service, owners simply need to purchase a Find My VIP collar ID from their local Pets at Home store or online at, and register the unique 8 digit ID on the tag online or via the Pets at Home app, which is free to download, to activate it.

If the worst happens and your pet goes missing, you can immediately then send out an alert to VIP members in your local area notifying them. They will receive a notification with your pet’s missing information including a photo of your pet, their name, breed, temperament and last known location.

With more than 5 million VIP members, your missing pet’s information will be circulated quickly to a network of likeminded owners who will then be on the lookout for your missing pet. If one of the search party, a VIP member, finds your pet they can call the 24 hour finders helpline and reference the unique 8 digit code, found on the back of the collar ID.

If your pet needs to go to the vet as a result of going missing, Pets at Home will cover the cost of any treatment given** and the finders helpline will then arrange for the owner and pet to be reunited as soon as possible.

Peter Pritchard, CEO of Retail, said: “Find My VIP is a revolutionary service, the first of its kind in the UK, that will give owners peace of mind. If the unthinkable happens and your pet goes missing then you know you can rely on a network of more than 5 million pet owners to help find your pet quickly.”

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