Rolls-Royce extends partnership with Sage House into 2026 following exceptional community impact

Rolls-Royce Motor Cars has confirmed that it is extending its support for its 2025 House Charity, Dementia Support at Sage House, for a second year.

The announcement came at a gala fundraising evening hosted at the Home of Rolls-Royce.

Although some local good causes have been the marque’s House Charity more than once, this is the first time in the history of the programme, which was launched in 2003, that Rolls-Royce has supported the same House Charity two years running. In future, every House Charity will be appointed for a two-year term. The announcement means that in 2026, staff will continue to raise funds for Sage House, which brings vital support, guidance and care services for people living with dementia together under one roof.

Rolls-Royce Motor Cars’ Head of Corporate Relations, Andrew Ball, said: “For the first time since we began the House Charity programme back in 2003, we are extending our support for our current local good cause to a second year.

“Long experience has shown us that by the time we say goodbye to each House Charity, there is genuine trust, understanding, respect and affection between our respective organisations, and real momentum behind the fundraising effort – all of which is then set aside and started again from scratch with a new partner. Extending our support into a second year gives us the time and opportunity to really capitalise on all the good work done in the first year, enhancing our overall impact and making a more meaningful contribution over time.”

In Tangmere, West Sussex, Sage House acts as an inclusive and welcoming central hub for dementia support services that has positively changed the lives of thousands of families across the county. An independent report by the University of Chichester found that, as well as improving wellbeing and quality of life for people living with dementia, Sage House saves the Local Health and Social Care economy over £1,700 per person per year by providing integrated services which support people from pre-diagnosis through to end of life.

Staff at Rolls-Royce Motor Cars nominated Sage House as their House Charity at the end of 2024 and have been engaged in fundraising throughout 2025. Extending the relationship into a second year will allow both parties to build on the close working relationship and momentum they have developed in 2025, to produce an even greater positive impact.

The gala event, which would normally have signalled the end of formal fundraising efforts for the year, saw over 120 guests enjoy an evening of fun, wine-tasting and a charity auction, raising more than £50,000 for the charity.

Sally Tabbner, Chief Executive of Sage House, said: “We could not be more thrilled – and deeply honoured – to be chosen once again as the Rolls-Royce House Charity, particularly as this is the first time in the history of the programme that such an extension has been made. When the announcement was revealed at the gala event, it took us completely by surprise and transformed an already extraordinary evening into something truly magical. This continued partnership means we can reach and support even more families living with dementia, and we are profoundly grateful to Rolls-Royce for their belief in our work and for placing their trust in us for another year.”