Making unique alternative music events accessible to budget-conscious travellers from around the world, low-cost airline WOW air has sponsored new multimedia festival Norður og Niður, offering 10% off travel to and from Iceland.

Taking place between Christmas and New Year from 27-30 December at Reykjavik's renowned Harpa concert hall, the arts event is ideally timed to keep the fun and festivities of the holiday season going. Iconic Icelandic post-rock band Sigur Rós - best known for their hit "Hoppípolla" - will also be making a comeback at the festival, marking their first show in Iceland in more than five years.

Alongside Sigur Rós, the event's world-class line-up features big names from a multitude of genres such as Jarvis Cocker, Kevin Shields from My Bloody Valentine, Jóhann Jóhannsson, Alexis Taylor from Hot Chip and Mammút to name a few, with many more acts still to be confirmed.