This summer, Superdrug, the UK’s leading health and beauty retailer, is revealing what hot beauty items Brits are currently obsessing over and has taken a deep dive into the shopping habits of consumers in the Midlands.
It turns out that beauty shoppers in the central part of the UK are embracing that fruity feeling, with the Studio London Feelin’ Peachy U Dew U Setting Mist crowned as the ultimate summer spritz, Meanwhile, Garnier’s Vitamin C Mask is brightening skin faster than the forecast, and hair is getting some serious TLC too, thanks to the Ultimate Coconut 3-in-1 Mask. Body care has gone tropical with Nivea’s Coconut & Jojoba Shower Cream among the top picks alongside the fresh and exfoliating Superdrug Extracts Dragonfruit Scrub.
Pulled from real shopping data via Superdrug’s Health & Beautycard community of 19 million customers[i], the nationwide #YouBeauty campaign reveals how different cities across the UK are embracing their glow-up and doing beauty their way. Aaron Cregan and Tommy Keddie, Regional General Managers at Superdrug said: “Our Midlands customers are embracing fruity beauty in the best possible way, and these top picks are juicy, energising, and packed with feel good vibes.
“Whether it’s a brightening mask or a tropical shower fix, they’re clearly shopping for products that boost mood as much as glow with these playful sensory choices.” Make sure you check out the top trending products in your region now, in-store or via Superdrug.com.