Google search data unveils some intriguing insights into the most searched-for used cars in the UK.
Here are the top five most searched-for used cars in Coventry:
- Ford Fiesta
- Kia Sportage
- Nissan Qashqai
- Peugeot 3008
- Peugeot 208
The study by car finance refund experts Undisclosed.co.uk evaluated the number of yearly searches for 145 models of used cars across 29 brands, to find which is searched for the most. This analysis reveals insights into the most coveted used cars in each UK city.
The study found that the Kia Sportage is the most searched-for used car in the UK, with an average of 33,970 searches each year for ‘used kia sportage,’ underlining the high demand for this South Korean SUV among UK used car buyers. The Sportage, which celebrates its 30th anniversary this year, was also the most Googled used car in 38 out of 58 UK cities analysed, including Birmingham, Glasgow, and Liverpool.
The Nissan Qashqai takes second place, with 29,230 searches for ‘used nissan qashqai’ across the UK each year. This Japanese car was the most searched-for used car in eight cities analysed, including Leicester, Newcastle, and Portsmouth.
The newest Qashqai model in Europe boasts Nissan's exclusive e-POWER tech, which is aimed at those who want to lower their emissions, but aren't yet set for a fully electric vehicle. Coming in third is the Ford Fiesta, recording around 28,380 searches each year for the term “used ford fiesta.”
Although production of this beloved model ceased in July this year after 47 years and eight generations, it continues to be a popular choice in the used car market most likely due to its reliable nature. As of Q4 2022, the Fiesta was the UK’s most registered car on UK roads, according to data from the DVLA.
The American car company’s most popular model is the most searched-for in four cities, including London, Bath, Coventry, and Edinburgh. Securing the fourth spot is the BMW 1 Series, drawing in approximately 23,640 yearly searches. The German car model, which is part of the BMW group encompassing brands such as Mini, Rolls-Royce, and BMW Motorrad, appears in the top five used car searches for Derby, Southampton, and Manchester, with the search term “used BMW 1 Series.”
Rounding off the top five, the Audi A1 came fifth place with around 22,870 yearly searches dedicated to “used audi a1.” The German car company’s reputation for quality alongside the A1's compact yet premium appeal has made it a favourite among UK drivers.
Volvo XC40 takes sixth place with approximately 21,610 searches each year, which is testament to the Swedish car company’s ability to create a desirable compact SUV. Seventh place goes to the Ford Focus with 21,110 yearly searches. Coming in eighth is the Audi A3, bringing in approximately 20,630 searches per year, and the VW Golf secures the ninth spot with 19,490 searches each year.
Rounding out the top ten most searched for used cars is the Volvo XC90, drawing 17,920 searches for “used volvo xc90” each year. This large SUV model from the Swedish car company continues to capture the interest of many used car searchers in the UK.
Ben Snape, Director at Undisclosed.co.uk, commented: "Taking a look at these figures, it's quite fascinating to see that the Kia Sportage is the used car model grabbing the attention of most UK buyers, despite being more pricey than some of the hatchbacks on the list.
"When we consider the car brands people are searching for the most, the searches put Ford in the lead, followed by Audi and BMW. This peek into consumer search trends offers a great insight for those looking to sell their own vehicle, and whether there is likely to be a demand for it.”
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Most searched-for used cars in each UK city |
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City |
Most searched-for used car |
2nd searched-for used car |
3rd searched-for used car |
4th searched-for used car |
5th searched-for used car |
|
Aberdeen |
Volvo XC40 |
Hyundai Tucson |
Volvo XC60 |
Audi A1 |
Kia Sportage |
|
Bath |
Ford Fiesta |
Kia Sportage |
Mini Cooper |
Nissan Qashqai |
VW Golf |
|
Belfast |
Kia Sportage |
Ford Fiesta |
Mazda Cx 5 |
Audi A1 |
Volvo XC40 |
|
Birmingham |
Kia Sportage |
Ford Fiesta |
Nissan Qashqai |
Ford Focus |
BMW 1 Series |
|
Blackburn |
Nissan Qashqai |
Kia Sportage |
Hyundai Tucson |
Ford Fiesta |
Volvo XC40 |
|
Blackpool |
Kia Sportage |
Ford Fiesta |
Peugeot 3008 |
Mini Cooper |
Volvo XC40 |
|
Bradford |
Kia Sportage |
Nissan Qashqai |
Audi A1 |
VW Golf |
Ford Fiesta |
|
Brighton |
Kia Sportage |
Nissan Qashqai |
Hyundai Kona |
Mazda 3 |
VW Golf |
|
Bristol |
Kia Sportage |
Nissan Qashqai |
Ford Fiesta |
Volvo XC40 |
Peugeot 3008 |
|
Burnley |
Kia Sportage |
Vauxhall Mokka |
Vauxhall Corsa |
VW Tiguan |
Vauxhall Astra |
|
Cambridge |
Nissan Qashqai |
Kia Sportage |
VW Polo |
Volvo Xc90 |
Volvo XC40 |
|
Canterbury |
Kia Sportage |
Skoda Octavia |
Nissan Qashqai |
VW Polo |
VW Golf |
|
Cardiff |
Kia Sportage |
Ford Fiesta |
Audi A1 |
VW Golf |
Nissan Qashqai |
|
Carlisle |
Kia Sportage |
Mini Cooper |
Volvo XC40 |
Skoda Karoq |
Nissan Qashqai |
|
Chelmsford |
Volvo XC40 |
Ford Kuga |
Nissan Qashqai |
Ford Fiesta |
Kia Sportage |
|
Chester |
Kia Sportage |
Volvo XC60 |
Volvo XC40 |
Nissan Qashqai |
Volvo Xc90 |
|
Colchester |
Kia Sportage |
Volvo XC40 |
Nissan Qashqai |
Ford Fiesta |
Renault Captur |
|
Coventry |
Ford Fiesta |
Kia Sportage |
Nissan Qashqai |
Peugeot 3008 |
Peugeot 208 |
|
Derby |
Kia Sportage |
BMW 1 Series |
Ford Fiesta |
Nissan Qashqai |
Jaguar F Pace |
|
Derry |
Volvo Xc90 |
Volvo XC40 |
Vauxhall Mokka |
Peugeot 3008 |
Mazda Cx 5 |
|
Doncaster |
Peugeot 3008 |
Kia Sportage |
Nissan Qashqai |
Ford Focus |
Peugeot 2008 |
|
Dundee |
Land Rover Discovery Sport |
Peugeot 3008 |
Kia Sportage |
Hyundai Kona |
Peugeot 2008 |
|
Edinburgh |
Ford Fiesta |
Kia Sportage |
Volvo XC40 |
VW Golf |
Nissan Qashqai |
|
Exeter |
Kia Sportage |
Volvo XC40 |
Volvo XC60 |
Skoda Kodiaq |
Skoda Karoq |
|
Glasgow |
Kia Sportage |
Volvo XC40 |
Nissan Qashqai |
Ford Fiesta |
Peugeot 2008 |
|
Gloucester |
Nissan Qashqai |
Kia Sportage |
Seat Ateca |
Peugeot 2008 |
Hyundai Tucson |
|
Hereford |
Mini Countryman |
Kia Sportage |
Nissan Qashqai |
Volvo XC40 |
Seat Ateca |
|
Inverness |
VW Golf |
Kia Sportage |
Volvo XC60 |
Volvo XC40 |
Honda Jazz |
|
Kingston Upon Hull |
Kia Sportage |
Nissan Qashqai |
Peugeot 3008 |
Volvo XC40 |
Hyundai Kona |
|
Lancaster |
Kia Sportage |
VW Polo |
VW Golf |
Volvo XC40 |
Skoda Octavia |
|
Leeds |
Kia Sportage |
Nissan Qashqai |
Ford Fiesta |
Audi A3 |
Audi A1 |
|
Leicester |
Nissan Qashqai |
Kia Sportage |
Vauxhall Corsa |
BMW 1 Series |
Ford Fiesta |
|
Lincoln |
Kia Sportage |
Nissan Qashqai |
Ford Ranger |
Audi A1 |
Toyota Chr |
|
Liverpool |
Kia Sportage |
Ford Fiesta |
Ford Focus |
Nissan Qashqai |
Ford Kuga |
|
London |
Ford Fiesta |
Nissan Qashqai |
Kia Sportage |
BMW 1 Series |
Audi A1 |
|
Manchester |
Kia Sportage |
Nissan Qashqai |
Ford Fiesta |
BMW 1 Series |
Audi A1 |
|
Milton Keynes |
Kia Sportage |
Nissan Qashqai |
Ford Fiesta |
BMW 1 Series |
Audi A3 |
|
Newcastle Upon Tyne |
Nissan Qashqai |
Ford Focus |
Volvo XC40 |
Kia Sportage |
Ford Fiesta |
|
Norwich |
Kia Sportage |
Volvo XC40 |
Seat Ateca |
VW Polo |
Nissan Qashqai |
|
Nottingham |
Kia Sportage |
Nissan Qashqai |
Ford Fiesta |
Ford Kuga |
BMW 1 Series |
|
Oxford |
Kia Sportage |
Nissan Qashqai |
Toyota Yaris |
Tesla Model 3 |
Peugeot 2008 |
|
Peterborough |
Kia Sportage |
Nissan Qashqai |
Ford Fiesta |
BMW 1 Series |
Audi A3 |
|
Plymouth |
Nissan Qashqai |
Mini Countryman |
Kia Sportage |
Ford Fiesta |
Peugeot 2008 |
|
Portsmouth |
Nissan Qashqai |
Kia Sportage |
Hyundai Kona |
Skoda Fabia |
Ford Fiesta |
|
Preston |
Kia Sportage |
Nissan Qashqai |
Ford Focus |
Audi A3 |
Ford Fiesta |
|
Salford |
Nissan Qashqai |
Kia Sportage |
Audi A3 |
BMW 3 Series |
Vauxhall Astra |
|
Sheffield |
Kia Sportage |
Nissan Qashqai |
Volvo XC40 |
Ford Fiesta |
Toyota Yaris |
|
Southampton |
Kia Sportage |
Audi Q3 |
BMW 1 Series |
Hyundai Tucson |
Ford Fiesta |
|
Southend-On-Sea |
Kia Sportage |
Nissan X Trail |
Ford Focus |
Nissan Qashqai |
Hyundai Kona |
|
St Albans |
Kia Sportage |
VW Up |
VW Polo |
Ford Fiesta |
Mini Cooper S |
|
Stoke-On-Trent |
Kia Sportage |
Peugeot 2008 |
Nissan Qashqai |
Jaguar F Pace |
Hyundai Kona |
|
Sunderland |
Kia Sportage |
Nissan Qashqai |
Volvo XC40 |
Ford Fiesta |
Hyundai Kona |
|
Swansea |
Kia Sportage |
Ford Fiesta |
Peugeot 3008 |
Volvo XC40 |
Nissan Qashqai |
|
Wakefield |
Kia Sportage |
Peugeot 208 |
Hyundai Kona |
Vauxhall Corsa |
Nissan Qashqai |
|
Winchester |
Volvo XC40 |
Kia Sportage |
VW Up |
VW Tiguan |
VW Polo |
|
Wolverhampton |
Kia Sportage |
Renault Captur |
Nissan Qashqai |
BMW 1 Series |
Hyundai Tucson |
|
Worcester |
Kia Sportage |
Ford Fiesta |
Volvo XC40 |
Hyundai Kona |
Vauxhall Astra |
|
York |
Kia Sportage |
Mini Countryman |
Volvo XC40 |
Volvo XC60 |
Nissan Qashqai |
|
National |
Kia Sportage |
Nissan Qashqai |
Ford Fiesta |
BMW 1 Series |
Audi A1 |