Dogs have long assumed a wide variety of important roles in society, from highly trained farm and police work to everyday human companionship. But tomorrow the world will see a brand new string added to the venerable bow of feats man’s best friend is capable of… bartending. That’s with the launch of the world’s first ever bar staffed by dogs.

Created by premium beer Kronenbourg 1664, Bar D’Alsace-tian boasts a four-legged staff of professionally trained Alsatians who deliver Kronenbourg 1664 directly to customers at their tables.

Each of these ‘bark-tenders’ wears a custom dog harness with a lightweight, miniature barrel mounted at the front – inside of which is a chilled bottle of Kronenbourg 1664 ready for customers to take and enjoy.

The dogs’ barrels are directly inspired by the iconic kegs worn by St. Bernard rescue dogs in the Alps for almost a thousand years – where legend has it the intrepid canines would find lost explorers in the perilous snowy peaks and wait with them until help arrived. The barrels were reported to contain brandy or wine to keep the wayward travellers warm.

Bar D’Alsace-tian serves to reimagine the legend of the beverage-bearing dogs for the modern age. Indeed, when customers enter the French bistro-themed venue and take their seats, the Alsace-tian staff will bound into action and ably deliver Kronenbourg 1664 to those seeking a Taste Suprême. Aside from a few human assistants on hand to restock their kegs, Bar D’Alsace-tian is an establishment run wholly by the dogs.

Bar D’Alsace-tian has been opened to celebrate the new ‘Alsace-tians’ ad campaign from Kronenbourg 1664. Returning again to Alsace in France, the new television advert sees Eric Cantona introduce viewers to the amazing ‘Alsace-tians’: majestic dogs that bound through the iconic French region delivering a Taste Suprême to the deserving via their Kronenbourg 1664 collar barrels. From freeing a monk ensnared in the church bell ropes to pulling a postman buried in the snow, the Alsace-tians are always ready to liberate and libate a local in need! The new campaign can be viewed at

Ifeoma Dozie, Brand Director at Kronenbourg 1664, said: “We’re absolutely delighted to be opening the doors on the world’s first bar staffed by dogs. It provides customers with a truly unique experience and is the ideal way for us to bring the ‘Alsace-tians’ to Kronenbourg fans. With Bar D’Alsace-tian we will have man’s best friend delivering one of man’s greatest achievements: the Taste Suprême of Kronenbourg 1664.”

Providing the perfect accompaniment for Kronenbourg 1664, patrons of Bar D’Alsace-tian will be invited to enjoy the delights from the Alsace region, while also soaking up the venue’s impressive Gallic-themed décor - from the rustic furniture through to the range of Alsace-tian memorabilia displayed throughout.

Bar D’Alsace-tian is located on Greek Street in London and is open to the public on Friday 6th May between 6:30pm and 8:30pm. Only customers with a table reservation will be permitted entry. For more information on table reservations visit Each table reservation comes complete with two complimentary bottles of Kronenbourg 1664 per customer as well as bread and cheese.