Aiming to increase the number of takeaway cups recovered and recycled across the country, customers will be encouraged to partake in a new recycling scheme in stores now. The scheme, available in over 2,000 Costa stores nationwide*, aims to recover and guarantee the recycling of any paper takeaway cup – from Costa or any of its competitors.
Once deposited at a Costa store, the cups will be collected by Costa team members and stored in cup racks, back of house. Costa will then work alongside its waste partner, Veolia, to transport them to specialist waste processing plants. The scheme, which is the first of its kind amongst coffee shop retailers, follows a successful trial which took place across over 45 stores in London and Manchester, during 2016.
In addition to today’s launch, Costa now offers 25p off a handcrafted hot or cold drink*** when using a reusable cup at Costa or franchised owned store.
Finally, Costa will introduce two new, multipurpose, reusable cups** (available to purchase in stores in April, 2017).