Hafthor Bjornsson and Eddie Hall, former World’s Strongest Men, will fight in this highly anticipated boxing match presented by veteran promoters CoreSports. Deemed ‘The Heaviest Boxing Match in History’, it will be available to stream for free through a partnership with SEGI.TV.


Launched in 2020 by parent company Sycamore Entertainment Group Inc., the publicly traded, ad-supported, on-demand streaming service SEGI.TV, offers movies, TV, and sporting events for a diverse and international audience. Going against the traditional ‘pay-per-view’ approach to sporting events, SEGI will monetize this highly anticipated fight by selling 30-second commercial spots during pre and post-fight coverage which will include never-before-seen Thor vs Eddie footage.

The long-awaited grudge match between the two strongest giants in the world will be taking place Saturday March 19, 2022 at Dubai Duty Free Tennis Stadium in the UAE.

Working with CoreSports and their advertising partners, SEGI.TV is taking the frustration out of streaming by enabling viewers from around the world to access the live stream in just two clicks for free, without any time-specific trials, paywalled content or sneaky subscriptions. SEGI.TV is committed to providing their audiences with free and accessible content with the help of their advertising partners.

Speaking about the pioneering approach to streaming content, Edward Sylvan, CEO of Sycamore Entertainment Group Inc and founder of SEGI.TV, said: “We are excited to be the exclusive streaming provider for the Thor vs Eddie fight. With live streaming sports revenues expected to quadruple by 2028, we at SEGI.TV are uniquely positioned to capitalize on this new ad supported model”

Don Idrees, CEO of CoreSports, added: “We’re thrilled to partner with SEGI.TV to bring this historic sporting experience into homes around the world for free, following over a year of postponement and changes, this fight is set to change the game for international boxing events and working with SEGI.TV, we will reach a whole new audience and generation of boxing fans.”