Following the disruption and uncertainty caused by the ongoing effects of the coronavirus (Covid-19) pandemic, partners have agreed a new date for Wolverhampton’s Utilita Creation Day Festival.
Toura Toura Festivals along with City of Wolverhampton Council, have taken the decision to reschedule the two-day music festival due to the impact of the pandemic on consumer confidence and ticket sales.
It has now been announced that Utilita Creation Day Festival, which was due to take place on May 28 and 29, will now take place next year, featuring top bands from the previously announced line-up.
The two-day festival will still take place in West Park, but is now set to entertain music lovers over the weekend of September 2 and 3 2023. The rescheduled date has been chosen in the hopes that any lasting effects of, or concerns about, the pandemic will have been significantly reduced.
Tickets already purchased for this year’s festival will automatically be transferred to the new date or will be refunded.
Kevin Fitzgerald, managing director of Toura Toura, said: “The Covid pandemic has had a massive impact upon the music events industry nationally and unfortunately, lockdowns and restrictions have severely dented customer confidence.
“That is more especially the case with Creation Day which predominantly targets the 40-55-year-old ‘sandwich generation’ who are still balancing childcare and caring responsibilities or older parents. We are hopefully seeing the start of brighter times ahead for the industry but with two years of disruption caused by the pandemic and the knock-on effects for event organisation, we feel we have little choice but to move Utilita Creation Day Festival to a time which gives us the opportunity to see market confidence restored so we can showcase this fantastic event to its fullest.”
Director of communications and visitor experience at City of Wolverhampton Council, Ian Fegan, said: “This has been a difficult decision for us and our partners to make and one we are not taking lightly.
“We know this will be disappointing news and it is a sad reflection of the challenging and uncertain times we have all experienced – and are still experiencing. By moving Creation Day, we hope that there will be a brighter and more stable picture on the horizon so that we will be able to provide residents and visitors with the best experience that we can.”
Although the festival has been rescheduled, residents can enjoy a host of other cultural and sporting events and entertainment this summer including the Commonwealth Games cycling time trial, Made Festival, WV1 Festival, Tour de Moon, Krazy Races and much more.
Utilita Creation Day Festival is being organised by Toura Toura Festivals in partnership with the council. The event is being sponsored by Utilita, one of the UK’s leading Smart PAYG Energy suppliers.
Tickets for this year’s festival will automatically transfer to the new date. If this date isn’t suitable, a refund will be available. Ticket holders will be contacted directly with further details by their ticket provider.