As the festival season approaches, Waitrose will be holding a Summer Festival of its own from 18th-20th August at Leckford Estate in Hampshire, the supermarket’s farm. While enjoying food, drink, music and a variety of activities, visitors will also be able to learn about the 4,000-acre Leckford Estate. The estate grows and produces a wide range of items for Waitrose, including milk, mushrooms, fruit, flour, rapeseed oil and grapes for the supermarket’s own Leckford Estate sparkling English wine.
As well as hosting the first Waitrose Summer Festival, the supermarket will also be setting up stall at popular festivals throughout the summer, bringing an array of delicious food and drink to festival goers; including Camp Bestival – 27th to 30th July and The Big Feastival 25th to 27th August (Waitrose also attended Cornbury Festival last weekend).
Rupert Ellwood, Head of Marketing, Waitrose, said : “We are delighted to be hosting the Waitrose Festival, bringing everything that we’re famous for into one place. From the very best food, to our knowledgeable Partners and the passion of our producers, we wanted to show customers what it is that makes Waitrose special. We are proud supporters of British farming and our farm at Leckford Estate is the perfect venue to showcase this.
We also wanted to share a taste of Waitrose with other festival goers who may not have shopped with us before by setting up camp for the first time at a few of this year’s popular summer festivals. It’s a great opportunity to share our love of good food and drink and make Waitrose the best destination for summer eating.”
Waitrose Summer Festival
Showcasing British produce, the Waitrose Summer Festival will bring together Waitrose producers, celebrity chefs and experts to showcase the very best food and drink. Open to the public, the festival will feature a food and drink village with an array of pop-ups, including Good Food Guide recommended restaurants and foodie favourites such as sushi, stonebaked pizza and artisan cheese. Visitors will also be offered the chance to sample some of Heston Blumenthal’s summer sizzlers in a Heston from Waitrose pub-style pop-up.
The Waitrose Summer Festival will play host to a number of special guests including Martha Collison, Tom and Henry Herbert, Ching-He Huang and previous MasterChef winner Dhruv Baker. Guests can attend workshops, and food demonstrations, see seasonal recipes being created, and find out about the latest food trends. More top names from the food and health industry will be announced in due course.
There will also be tours of the farm with the opportunity to learn about where Waitrose produce comes from and how it’s grown. Guests can also enjoy a range of delicious food and drink from Waitrose producers too, who will be on hand, ready to share their expertise and knowledge, along with tastings of their delicious food and drink.