Matthew Cotswold Flour is set to celebrate World Baking Day 2024 on Sunday 19th May, 2024.

Here are Matthews Cotswold Flour's top tips to mark the celebrations:

  1. Top of the list is to bake something.  Whether you are a regular baker or a complete novice, there are plenty of sweet and savoury recipes on the internet to inspire you! 
  2. If you are already an experienced baker, encourage a non-baking friend to give a simple recipe a try and enjoy sharing your skills as you help them bake it!
  3. Immerse yourself in a morning of baking and enjoy the relaxation and mindfulness benefits of switching off from the stresses of everyday life.
  4. Get the kids involved and help them understand the science of baking.
  5. Try a new recipe such as this one for Red Velvet Cookies.
  6. Join an online baking community such as theCotswold Flour Baking Clubfor inspiration, recipes, discounts, competitions and baking support.
  7. Set up a bake sale and raise money for a worthy cause.
  8. Invite friends and family over to enjoy your freshly baked wares.

Sophie Carey, Bakery Development Manager for Matthews Cotswold Flour, says: “'Baking is one of the most ancient crafts and it is just as important today as it ever has been.

“Whether you bake at home as a hobby, or as a professional – bringing fresh bread, cakes, and pastries to a hungry crowd is incredibly rewarding. Baking as a hobby is amazing for increasing mindfulness and improving mental health, and it's incredibly accessible too.

“Anyone can learn to bake, with the most important thing being to give it a go and to persevere – even baking disasters often taste delicious. Learning to bake also gives you more control over what you feed your family, and teaching children to bake gives them skills for life.

“There's no better way to relax than with a homemade cookie and a cup of tea.” Matthews Cotswold Flour is a family business that has been trading grain and milling flour in the heart of the Cotswolds since the 1800s.

It is committed to supporting regenerative food sources, developing an unparalleled range of top quality, award-winning, products and inspiring, educating and partnering with the nation's artisan and home bakers.