A recent survey of more than 1,000 people in the UK aged 40+, commissioned by leading walking holiday specialist, Headwater has revealed that 7 out of 10 people believe walking to be more important today than it was 10 years ago.
The research, commissioned in celebration of National Walking Month, reveals that three quarters (76%) of people prefer to explore destinations on foot whilst on holiday, than any other mode of transport. With the NHS' recent statistics stating that 1 in 4 adults in England get less than 30 minutes of exercise a week, Headwater's new findings could suggest that more adults will begin to incorporate walking into their daily routines.
When asked which aspect of walking they most enjoy, 84% of respondants said the fresh air, followed by 69% who like the fact that walking keeps them fit.
