A Birmingham-based performance marketing agency has posted an impressive year of growth after securing a string of new contracts in the education, charity and property sector.
SHC Digital, which was set up by Sally Hawkesford in 2019 when she chose to go freelance, has recorded more than £660,000 in revenues over the last twelve months - a 29% increase on the previous twelve months. Located in the Assay Studios, the firm has successfully beaten off the challenge of rivals to secure work with the South & City College Birmingham and Kings College in London, whilst also signing up Legal & General and Urban Bubble from the property world.
It has also just won the Citizens Advice’s young person energy saving campaign that will get underway this Winter. All clients are looking to tap into the company’s experience and expertise within their respective markets and its ability to drive more interest and completed applications/reservations.
“We’ve come a long way since I first started out on my own and now employ eight specialists at our Birmingham base,” explained Sally, whose first ‘solo’ contract was to manage the digital amplification of Dunelm’s partnership with ITV’s This Morning.
“SHC Digital has created a niche in our field for being a brand performance marketing agency that brings together the full funnel marketing model, from organic social to paid media all under one roof.” She continued: “It’s an approach that is working, with fees up nearly 30% and new accounts being added all the time - especially in the education and property spaces where we really get underneath the skin of what our clients need to be successful.”
SHC Digital, who has also delivered campaigns for the Birmingham Commonwealth Games, Selfridges and Greene King, is not stopping there, with ambitious plans to boost turnover by a further 15% between now and the middle of 2026. This will involve the creation of two new jobs to help cater for existing demand and new opportunities in a rapidly increasing future pipeline.
“Our main specialism is in D2C (Direct to Consumer) and that is an area that is changing at pace. In addition to the heavy focus on direct response performance, clients also need to look at longer-term strategies that ensure activity is running across the full funnel,” continued Sally.
“This includes a strong emphasis on brand activity to avoid simply joining the race for the bottom and only focusing on return on ad spend as the primary metric. We are also continuing to invest heavily in our team to ensure we are equipped with the rights skills and tools to tackle the ever-changing digital landscape.
“You can’t just talk about the power of Artificial Intelligence (AI), you must learn how to use it to maximise team output.” Further information is available at www.shcdigital.com, or follow the company across its social media channels.