Philly indie drama 'Some Real Sugar Honey Ice Tea' now on Prime Video

The Philadelphia indie drama Some Real Sugar Honey Ice Tea, now streaming on Prime Video, is building momentum through an unconventional strategy: its stars are

promoting themselves to promote the film.

Writer-producer-star Eboni Ferguson and co-star Eternal Sincere have launched a coordinated 30-day personal branding campaign — new websites, professional emails,

press kits, and targeted media outreach — designed to drive fresh

audiences to the grassroots feature. Written and produced by Ferguson, who also stars as Ayana opposite Sincere's Dom, the film is a Philly drama that has found its streaming

home on Prime Video. A companion romance novel, *Some Real Sugar Honey

Ice Tea: A Philly Jawn*, continues the story for readers. Rather than

waiting on traditional distribution marketing, the filmmakers are

betting on talent-driven promotion: build the stars' brands, and the

film follows.

"Most indie films die because nobody knows the people in them," said

Ferguson.

"We're flipping that. When people know who Eternal is and

who I am, they want to see the film. It's grassroots — the same way we

made the movie is the same way we're selling it: ourselves, our

hustle, our city."

The campaign is fully self-funded by Ferguson through FWI Productions,

her Philadelphia production company. It includes the launch of

eternalsincere.com, professional business emails for both artists, a

30-day social media content plan, and press outreach to Philly arts

and entertainment media.

Some Real Sugar Honey Ice Tea is a 2024 Philadelphia indie drama

written and produced by Eboni Ferguson, who stars as Ayana alongside

Eternal Sincere as Dom. The film is streaming on Prime Video. The

companion romance novel, *Some Real Sugar Honey Ice Tea: A Philly

Jawn*, is available in paperback and hardcover. FWI Productions.