Bentley Motors and Paris Saint-Germain announce official partnership until 2028

Bentley Motors and Paris Saint-Germain have announced a new partnership running until 2028, bringing together two globally admired brands connected by a shared appreciation for craftsmanship, creativity and the pursuit of distinction.

Bentley Motors becomes an Official Partner in the luxury automotive category for the next two seasons. While rooted in different worlds, both brands have helped define modern luxury in their respective fields.

From the workshops of Crewe to the streets of Paris, Bentley Motors and Paris Saint-Germain have built their reputations on authenticity, attention to detail and an unwavering commitment to creating extraordinary experiences for their audiences around the world. The collaboration brings together British luxury craftsmanship and Parisian creativity, uniting two brands that celebrate individuality while remaining deeply connected to their heritage.

Together, they will explore new opportunities to engage their communities through exclusive experiences, curated moments and original storytelling inspired by the worlds of luxury, design, culture and sport.  

Where British Craftsmanship Meets Parisian Creativity 

For more than a century, Bentley Motors has created extraordinary cars defined by design, craftsmanship and performance. Similarly, Paris Saint-Germain has evolved beyond football to become one of the world's most influential sporting and cultural brands, embodying the energy, creativity and confidence of modern Paris.          

As luxury, culture and sport become increasingly interconnected, both organisations recognise the power of authentic experiences that resonate beyond their core industries. Through this partnership, they aim to create meaningful connections between their global audiences, celebrating the passions, emotions and creativity that unite them.     

Christophe Georges, Bentley’s Board Member for Sales and Marketing, said: “Paris has long been the global centre of luxury, culture and creativity, influencing everything from art and fashion to design and hospitality.

“Bentley shares that same appreciation for craftsmanship, performance and the pursuit of exceptional experiences. Paris Saint-Germain has become far more than a football club.

“It is a symbol of the energy and confidence of modern Paris, with an influence that extends across sport, culture and lifestyle. Through this partnership, we look forward to bringing together our communities in new and engaging ways, while celebrating the creativity, individuality and attention to detail that define both brands."

Richard Heaselgrave, Chief Revenue Officer of Paris Saint-Germain, added: "We are delighted to welcome Bentley Motors as a partner of Paris Saint-Germain.

“This collaboration reflects the Club's ability to bring iconic brands on board, united by shared values and ambitions. Bentley represents a vision of luxury rooted in an extraordinary heritage, one that resonates with our own identity and our relentless pursuit of excellence.

“We believe that bringing our two brands together, driven by a shared passion for craftsmanship, creativity and performance, will inspire the next generation."