Like Me Like Me Not - Study finds social media acceptance key to nation's shopping habits
A study has revealed that having a group of six stylish friends to call upon via instant messages and social media to ‘like’ their choices is key to making the right fashion purchases. Research by social shopping site Shopa has shown that women need an average of two ‘likes’ from friends on instant messages and social media before they take an item to the till. Men are now following the female lead too, with guys needing four ‘likes’ before they buy.