A New Kind of Altitude for British Airways as It Sponsors the i360 Observation Tower in Brighton
The world's tallest moving observation tower, currently being built on Brighton seafront, was today named British Airways i360. The airline has signed a five-year deal, which includes full naming rights, with the developers of the Brighton beach attraction which has been conceived and designed by Marks Barfield Architects. Standing at 162 meters high, the i360 will be the world's first vertical cable car and the world's most slender tower.