CHTA leader issues appeal for homegrown tourism solutions
The president of the Caribbean Hotel and Tourism Association (CHTA) appealed to Caribbean tourism leaders to craft their own fate in the vital travel and tourism sector and not be driven by the agendas of interests outside the region.
Nicola Madden-Greig noted that although overall tourism activity in the Caribbean is almost back to pre-pandemic levels, with some destinations growing by “leaps and bounds”, others are lingering in recovery mode, largely because of an imbalance in the dispersal of flights and insufficient marketing resources.