• Birmingham 2022 Commonwealth Games launches new community programme

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    • United by Birmingham 2022 is bringing together community projects in support of the Games
    • 12 West Midlands organisations have been awarded the United by Birmingham 2022 status
    • Gold medal winning, Ama Agbeze, named as the official United by Birmingham 2022 ambassador

    4th March 2020:  TODAY, the Birmingham 2022 Commonwealth Games is launching its new community programme, United by Birmingham 2022

    The United by Birmingham 2022 programme is bringing together ambitious and innovative West Midlands based community projects that share a common purpose with the Birmingham 2022 Commonwealth Games.

    United by Birmingham 2022 is recognising grass-roots organisations that are having a positive impact on the communities they serve across a diverse range of subjects. This includes, but is not limited to, projects that aim to improve skills, offer training, provide volunteering resources, benefit the environment, encourage participation in sport, or deliver youth engagement activities.

    To mark today’s launch, over 40 representatives from 12 local charities and social enterprises are coming together in Oozells Square, Brindley Place in Birmingham city centre to take part in a 5km United by Birmingham 2022 run.   The run is being led by Team England gold-medal-winning athlete and United by Birmingham 2022 official ambassador, Ama Agbeze. It is facilitated by GoodGym, a UK-wide community of runners that combines getting fit with doing good deeds.  Together, representatives from the founding 12 United by Birmingham 2022 projects will run along Birmingham’s canals, carrying out a litter pick to ensure that the canal network is clean.  

    The United by Birmingham 2022 programme is now open for not-for-profit organisations to apply to. Projects will be awarded the United by Birmingham 2022 status if they can demonstrate how they share a common purpose with Birmingham 2022. The programme will enable projects that align with the ambitions of Birmingham 2022 to be recognised for the work they are doing and use the new community programme logo in their communications and at events to amplify their activity.

     

    The United by Birmingham 2022 programme recognises non-commercial community projects that are aligned with the vision and mission of the Games. These are:

    • To bring people together
    • Improve health and wellbeing
    • Help the region to grow and succeed
    • Be a catalyst for change
    • Put the region on the map.

    The run will conclude at disability charity Sense’s TouchBase Pears centre in Selly Oak where the attendees will take part in a chair yoga session. Those who don’t run will join World Against Single Use Plastic (WASUP) on a litter pick.

    The 12 founding projects of United by Birmingham 2022 programme are:

    • Goodgym – Group Sessions - During group sessions, GoodGym members run to visit isolated, older people, to provide friendly contact and to help with practical tasks.
    • The Prince’s Trust – Youth Summit 2021 – Using the United by Birmingham programme to support the 2021 Youth Summit, which hopes to increase engagement with young people across the region.
    • Canal & River Trust – Community Activity and Wellbeing Programme - This programme provides free events and taster sessions in fishing, performing, running, walking, cycling and paddling and works with partners to ensure regular physical activity takes place. 
    • EmployabilityUK - Inspiring Young Birmingham programme, which will recruit new volunteers and provide consistent training and online support for young people. 
    • SenseConnecting communities programme which will help the Sense TouchBase Pears Centre become a centre of excellence for disability arts.
    • Jericho Foundation – awarded for their Equiano project which helps raise awareness of their cause and encourages people to support their work
    • Sport Birmingham – supporting the Daily Mile Commonwealth Challenge, to amplify their influence and encourage more people to take up this challenge. 
    • Acorns Children’s Hospice, - for the Gift of Time programme which helps emphasise the urgency and immediacy of the need for communities to rally together for the greater good. 
    • Bringing Hope, has been awarded the United by Birmingham mark for two projects – ‘Food Taste and Talk Pots’ and their ‘Sports and Talk Spot’ events
    • Witton Lodge Community Association - has been awarded the United by Birmingham mark for their Perry Common Games events, to improve health, wellbeing and community relations in the local area. 
    • World Against Single Use Plastic – Schools Engagement Canal clean-up programme, a project that helps to make the local environment better
    • Compass Support -  sporting development programme, to promote and celebrate their intergenerational activities that reduce isolation and encourage an increase in physical activity. 

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    Nigel Huddleston, Minister for Sport, Tourism and Heritage, said:

    "It is fantastic that the United by Birmingham 2022 community programme is launching today. On my visit to Birmingham and Sandwell last week I saw the real enthusiasm and excitement that is building towards 2022. This initiative presents a great opportunity for community organisations from across the West Midlands and beyond to connect with the Birmingham 2022 Commonwealth Games and boost awareness of their projects.

    “Improving the health and wellbeing of people of all ages is at the heart of our mission for the Games, so I am delighted that many of the founding projects for United by Birmingham 2022 will help to make this ambition become a reality.”

    John Crabtree, Chair of Birmingham 2022, said: United by Birmingham 2022 is a unique opportunity for us to team up with not-for-profit organisations who are doing amazing things in their communities, through projects that are aligned to our vision and mission for the Games. By working together, we hope to shine a light on each and every one of our United by Birmingham 2022 projects and empower them through the Games.

     

    “Bringing our founding projects together to launch United by Birmingham 2022 shows the wonderful things that can be achieved by working together, and we hope to inspire more organisations to sign up to become a United by Birmingham 2022 project and benefit from the Games.”

    Ama Agbeze, Team England athlete and Official United by Birmingham 2022 Ambassador said: “As a local person and proud ambassador for United by Birmingham 2022 I’ve loved being part of the launch and I am excited to spend time with the projects to learn more about what they do and unlock the ways that we can work together to achieve common goals as we prepare for Birmingham 2022 Commonwealth Games.”

    The Birmingham 2022 Commonwealth Games is a once-in-a-lifetime opportunity that will bring athletes, officials, spectators and local people together in a unique celebration of sport, culture and business, creating growth and positive change in Birmingham the wider West Midlands. 

    For more information about United by Birmingham 2022 or to submit your project application please visit: www.birmingham2022.com/United

     

    ENDS

    For more information about the Birmingham 2022 Commonwealth Games, please contact:

     

    Birmingham 2022

    Sarah Dickson                         This email address is being protected from spambots. You need JavaScript enabled to view it.          07494 671802

     

  • Birmingham 2022 Commonwealth Games mascot revealed

    The official mascot for the Birmingham 2022 Commonwealth Games has been revealed as Perry the Bull was unveiled.

    Designed by Emma Lou, from Bolton, in Greater Manchester, who won a national competition, the mascot is named after the Perry Barr area of Birmingham, where the Alexander Stadium will host athletics events as well as the opening and closing ceremonies.

    An excited 10-year-old Emma said: "It feels as if I'm in a dream. I chose a bull because of the Bullring in Birmingham, and I decided to use hexagons because they are the strongest shape and the whole world depends on each other.

    "I am so excited that my design will be seen by so many people."

    The Birmingham Games will take place across the West Midlands from July 28 to August 8 next year and is set to be the most expensive sports event staged in Britain since the London 2012 Olympics.

    Olympic gold medal winner Denise Lewis said: “I truly believed that the games would represent a ‘beacon of light’ amid the coronavirus pandemic”.

    The president of Commonwealth Games England, she added: "We know there's an Olympic Games to get through first - a very different Olympics - but the Commonwealth Games in Birmingham, for a lot of people, will be the end of what has happened. It is a beacon of light, probably a symbolic sign of what we've come through,"

    Ian Reid, Chief Executive of Birmingham 2022 Commonwealth Games, said: "Perry is everything I hoped our mascot would be and more: bright, colourful, energetic and totally representative of modern Birmingham and the West Midlands. Perry will celebrate diversity,

    community and our region's heritage as well as its future.

    "From today, Perry becomes a powerful icon for Birmingham 2022 all over the world, and you'll be seeing a lot more of him during the countdown to the Games."

    The mascot will also be brought to life through augmented reality allowing Facebook and Instagram users to summon an animated version and pose for pictures with him.

  • Birmingham 2022 Commonwealth Games medals unveiled

    The Birmingham 2022 Commonwealth Games athlete’s medals have been unveiled. The gold, silver and bronze medals all feature a design that symbolises the road and canal network in the West Midlands, organisers said.

    They have been designed by three students from Birmingham School of Jewellery and made by a firm based in the city's Jewellery Quarter.

  • Birmingham 2022 confirms final venue as road event courses are announced

    The latest and final venue for the Birmingham 2022 Commonwealth Games has been confirmed, with Victoria Square in Birmingham city centre revealed as the official finish area for the Marathon which will be held on Saturday 30 July 2022.

    The square will be a welcome sight for the finishers in all four races that will be held on the first Saturday of the Games, with the men’s marathon, women’s marathon and the men’s and women’s T53/T54 events all taking place on the same course which will start at Smithfield, another Birmingham city centre venue that has previously been announced as the home of beach volleyball and basketball 3x3 and wheelchair basketball 3x3 during the Games.

  • Birmingham 2022 culture programme pledges another £100,000 for Birmingham and West Midlands based artists

    Birmingham and West Midlands based artists can now submit proposals for commissions of up to £25,000 to create new public space works in any art form that creatively respond to sports that will be competed at the Birmingham 2022 Commonwealth Games.

    The Birmingham 2022 culture programme is offering four artists the chance to create work based on four sporting events at the upcoming Birmingham 2022 Commonwealth Games; Aquatics – Swimming and Para Swimming, Athletics and Para Athletics, Basketball 3x3 and Wheelchair Basketball 3x3 and Lawn Bowls and Para Lawn Bowls.

  • Birmingham 2022 Expands Apprenticeship Scheme with new sport roles

    Sports fans are being given a once in a lifetime opportunity to be part of a major multi-sport event after Birmingham 2022 confirmed that it was adding two sport specific roles to its popular apprenticeship scheme.

    The scheme was only launched in late September but more than 1,100 people have already applied to be part of it, with eight apprentices appointed and a total of 12 expected to start work in January on helping to plan and deliver the biggest event ever to be held in the West Midlands.

    The sports specific apprenticeship roles, which are open to people of all ages, are expected to attract applicants who are passionate about sport, as the successful candidates will have an opportunity to learn from and build relationships with major industry stakeholders. The apprentices will be given a unique chance to kick start their careers by working on the biggest sports event to be staged in the UK for ten years.

    The sport apprentices will take on the role of Sport Team Assistant, working closely with the Director of Sport and assisting the wider sports team with co-ordinating updates to project plans, preparing presentations and reports and providing general administrative support.

    These apprenticeship roles are two of eight that are currently vacant, with two technology and four accreditation apprentices also being sought. The accreditation apprentices will work with the team responsible for creating and managing the system that will enable approximately 80,000 people to work on and participate in the Games.

    John Crabtree, Chair of Birmingham 2022, said: “Our commitment to expand the apprenticeship scheme at this pace means we can offer even more roles throughout the organisation. Not only will the successful applicants learn new skills and gain valuable experience but they will also be able to say that they were part of history, helping to organise an event which will put Birmingham and the region firmly in the global spotlight.”

    “We hope to recruit around 30 apprentices in total and once the successful candidates have completed their apprenticeship they will continue working for the organisation, helping us to deliver a spectacular edition of the Games in the summer of 2022.”

    The application process for the apprenticeship roles, which are open to everyone with a grade C (Level 4) in English, Grade D (Level 3) in Maths and with basic computer literacy skills, is very straightforward, with candidates simply completing a guided application.

    More details about the roles, and how to apply for them, can be found on a new website at birmingham2022.gigroup.com The site has been introduced to make it even easier to find out about vacancies at Birmingham 2022 and it has a section dedicated to apprenticeships, with interview advice and some mock interview questions included.

    The site has been created by Gi Group, official recruitment partner for Birmingham 2022 and Gi Group UK Chief Executive Officer, Paulo Canoa, said: “We wanted to provide an exceptional candidate experience and to make it as easy as possible for people to access information about and apply for Birmingham 2022 roles. The dedicated website, provides information about each department, advertises all of the vacancies and explains the recruitment process.

    “Together with Birmingham 2022’s, recruitment and HR teams, we will also provide the best possible apprenticeship training and learning support and ensure the new recruits have a rewarding experience during their time with the company and develop the employability skills for future success.”

    Minister for Sport, Heritage and Tourism, Nigel Huddleston, said: "Backed by almost £600 million of government investment, Birmingham 2022 will create new opportunities for people of all ages and abilities. I'm delighted to see that this apprenticeship scheme will help us to do just that, offering a unique opportunity to play a role in the UK's biggest sporting event in a decade, and develop new skills along the way."

    Andy Street, the Mayor of the West Midlands, said: “One of the main reasons I was so determined to help secure the Commonwealth Games for the region was the employment opportunities it will create for people across the West Midlands, and that has become even more critical given the backdrop of the pandemic.

    “These apprenticeships are fantastic opportunities for people to not only get involved in the biggest sporting event the region has ever held, but to also find a route into employment.

    “I would encourage everyone to think about how they can play their part in the Commonwealth Games and help shape the future of our region, whether that is through these apprenticeships or some of the other opportunities on offer.”

    The extension of the apprenticeship scheme also comes as Birmingham 2022 confirmed it is looking to recruit another 25 new members of staff before the end of 2020. Current vacancies, including those for roles starting in 2021 which are also already being advertised, can be found at birmingham2022.gigroup.com with the marketing, procurement, accessibility and volunteering teams all currently recruiting.

  • Birmingham 2022 Festival announces Yale official sponsor for Key to the City and more project updates

    Birmingham 2022 Festival and Fierce today announce Yale as official sponsor of Key to the City and that the location of the ‘Key Exchange Ceremony’ site will be Birmingham New Street Station. Security experts Yale will produce 15,000 keys (and their respective locks), which will give recipients access to 22 locations around the city region that, combined, create a compelling portrait.

  • Birmingham 2022 joins forces with Severn Trent to help deliver the first ever carbon-neutral Commonwealth

    With 500 days to go until the start of Birmingham 2022, organisers have unveiled plans to deliver the first ever carbon-neutral Commonwealth Games. Outlined in its newly published sustainability pledge, Birmingham 2022 has laid clear a series of commitments and the steps it will take with the aim of achieving this milestone, as well as other operational workstreams that will help it become the most sustainable Commonwealth Games to date.

    A critical part of this commitment is the forming of a new partnership with Severn Trent. Becoming Birmingham 2022’s Official Nature & Carbon Neutral Supporter, Severn Trent will be responsible for delivering a series of initiatives that help offset the carbon generated by the Commonwealth Games and hopes to leave a positive social and environmental legacy of sustainability in the West Midlands.

    Two of the standout initiatives that Severn Trent will be delivering on behalf of Birmingham 2022 include the creation of 2022 acres of forest, as well as 72 tennis-court-sized mini forests, to be built in urban areas across the West Midlands. Each mini forest will be linked to one of the nations and territories competing at the Commonwealth Games in 2022. The 2022 acres of forest, intended to be based in the West Midlands, will feature native species, and will not only help local people reconnect with nature, but will also help offset the carbon generated by the Games.

    Improving the natural environment has a positive impact on natural water sources, which is why alongside already pledging to be a net zero carbon organisation by 2030, Severn Trent has committed to planting 1.3 million new trees and enhancing 5,000 hectares of biodiversity as part of its existing Great Big Nature Boost initiative.

    Ian Reid, Chief Executive of Birmingham 2022 said: “We have always had strong ambitions to set new standards in all we do with these Commonwealth Games and make significant progress in areas that matter. 

    “Our plan not only outlines how we will continue to support the regionwide economic recovery, but also demonstrates how we will leave a credible piece of social and environmental legacy. 

    “Our new partnership with Severn Trent is incredibly important to achieving these ambitions, and it sets a compelling benchmark for how we deliver on all aspects of sustainability over the next 18 months.  Our commitment to become the first carbon-neutral Games is a significant one, and this marks just the start of our journey to make these Commonwealth Games the most sustainable to date”. 

    CEO of Severn Trent, Liv Garfield, said: ‘’We’re delighted to be partnering with the Commonwealth Games and to play a leading role in helping make Birmingham 2022 the most sustainable games ever.  We’re passionate about making a positive impact on the communities and the environment where we live and operate, and to the lives of everyone that we serve. 

    “And that’s why we just had to be involved. Through this exciting partnership we’ll build on our existing work and ambitions to deliver lasting social and environmental change by creating new green urban spaces, further enhancing biodiversity, promoting plastic-free thinking and ultimately delivering a carbon neutral legacy for generations to come.’’

    CGF President, Dame Louise Martin said: “Birmingham 2022’s plan to stage the first ever carbon-neutral Commonwealth Games is an historic moment for Commonwealth Sport. It reinforces our commitment to ensure that the Games leaves a positive social and environmental legacy for generations to come.

    “The creation of 2022 acres of forest, as well as 72 new urban forests in the West Midlands, is an inspired initiative that will provide numerous benefits for the local community. This will set a long-term blueprint for future Commonwealth Games that will make our event a global leader when it comes to staging sustainable, environmentally-sound sporting competition. I would like to give special recognition to our excellent team at CGF Partnerships (CGFP) in securing Birmingham 2022’s Official Nature & Carbon Neutral Supporter.  Severn Trent is the perfect partner to help us deliver a carbon neutral legacy and we are delighted to be working with them.”

    Nigel Huddleston, Minister for Sport and Tourism said: "I'm delighted to support Birmingham 2022's ambition to be the first ever carbon-neutral Commonwealth Games. I hope this will set a new standard for major events as we look to build back greener and play our part in building a more sustainable future for us all.”

    In addition to the ambition on carbon, and further detailed in its newly published sustainability pledge Birmingham 2022 lays clear the seven key pillars it will work on to become the most sustainable Commonwealth Games to date, including:

    1.       Addressing carbon and air quality

    Birmingham 2022 aims to be the first carbon neutral Commonwealth Games. It has conducted an independent, credible analysis of the Games likely carbon footprint to determine the baseline. The primary goal is to reduce carbon at every possible opportunity and offset what remains through credible initiatives with support from Severn Trent. The Games will also help the region to change the way it thinks about sustainable travel as it actively encourages the use of public transport and active travel to reduce congestion. This will help directly improve air quality, as well as overall health and wellbeing. Birmingham 2022 is working with experts on maximising the use of cleaner generators, supplying a modern and cleaner bus fleet, and aspiring to develop a car fleet containing hybrid and electric vehicles. In addition, the three-site campus village model which will see some athletes staying close to their training and competition sites will support us to reduce travel and carbon emissions.

     

    2.       Promoting a circular economy (reducing and encouraging waste reduction)

    Birmingham 2022 will work with subcontractors to reduce waste across the full Games footprint. It will also install free drinking-water refill points wherever possible to encourage people to use refillable water bottles. Additionally, wherever possible the Games will hire rather than buy equipment, and where it does buy equipment it will repurpose, reuse, and redistribute as many assets as possible at the end of the Games

    3.       Delivering new conservation initiatives

    The contractors working on the new Sandwell Aquatics Centre and Alexander Stadium developments, are being actively encouraged to increase the levels of biodiversity and bring improvements to the local environment. Furthermore, the Games partners will clean and clear 22 miles of canals through the ‘United by 2022’ partnership that exists with The Canals & Rivers Trust.  Conservation and sustainability will become core themes as part of the Games’ regional and international education programmes, and it will continue to work with expert organisations such as the National Trust, Environment Agency, and Carbon Trust, to make sure all activities are credible and measurable.

    4.       Setting new standards in accessibility

    The Games will offer the largest fully integrating para-sports programme in history.  This means accessibility has been firmly embedded from the outset in early planning for the Games and its existence. Offering access to sport for all means providing accessible venues, facilities, and barrier-free environments so that these once in a lifetime Games can be enjoyed by everyone and it is possible to do that independently. Birmingham 2022 has an ambition to reduce the disability employment gap. As a Disability Confident Employer the Games continues to review its processes to remove barriers for paid roles and volunteering opportunities to make them accessible to all.  Birmingham 2022 is also working to deliver the best accessibility standards across the Games, going beyond best practice for other major multi-sport events.

    5.       Embedding Equality, Diversity, and Inclusion (EDI) in all aspects of Games delivery

    The Games will be an event that is inclusive to all, regardless of gender, age, race, sexuality, ethnicity, or socio-economic background. We will actively seek to recruit a diverse workforce and build an inclusive environment for our employees as well as thousands of volunteers that are representative of the region and we will be transparent about workforce demographics; it will host the first Commonwealth Games with more female medal events than male medal events, and the largest ever integrated para sport programme; and provide an accessible ticketing policy to maximise participation across the local community.

    6.       Promoting social value through all practices

    The Games will provide jobs to try and help reduce unemployment and serve to upskill the workforce of the West Midlands. It will create around 40,000 new jobs and skills opportunities through its wider supply chain including over 12,500 volunteering roles. This will aid regional recovery from the economic impact of the pandemic, as well as helping to reduce poverty and exclusion. By measuring social value, we will contribute to how other publicly funded events and organisations could evidence social value and added benefits.  

    7.       Ensure human rights are at the heart of the Games

    The Games will align with all Human Rights law and UN best-practices, embedding human rights training at every level of the Games team’s structure to incorporate ethical trading, safeguarding, and freedom of speech. Furthermore, the Games will require all contractors and suppliers to demonstrate robust anti-slavery and anti-human trafficking measures.

    The Birmingham 2022 sustainability pledge is intrinsically aligned to the Commonwealth Games Federations’ impact areas of peace, sustainability and prosperity as well as the United Nation’s (UN) Sustainable Development Goals (SDGs). These goals are clear and compelling, and task us all to work together to drive positive environmental, social, and economic outcomes by 2030.

    Councillor Ian Ward, Leader of Birmingham City Council, said: “As a city that aims to take a leading role in tackling climate change, there is so much in this sustainability pledge and the partnership plans with Severn Trent that complements what we are already doing.

    “We have stated through our own Route To Zero project that we want to get to net zero carbon in the shortest possible time and only this month were reconfirmed as a Tree City of the World. The other social and economic pillars of the sustainability pledge also resonate strongly with everything we are doing at a city level. This pledge, when delivering on its ambitions, will undoubtedly bolster our efforts to improve life in Birmingham.”

    West Midlands Mayor Andy Street said: “The West Midlands is facing a very serious climate emergency, and in order to reach our #WM2041 goal of carbon neutrality by 2041 there are going to have to be some very radical steps taken.

    “Today’s announcement about the Commonwealth Games being the first ever carbon-neutral games is exactly that, and the organisers alongside Severn Trent deserve enormous praise for such a bold and courageous move that sets a precedent right across the globe. We’re looking forward to working with Severn Trent on the really exciting plans to create 2022 acres of forest across the region in places that will benefit people across the West Midlands.”

    “The move to carbon-neutrality for the Games should also help create thousands of jobs across the West Midlands, working hand in glove with my plan to get 100,000 people into work in the next two years to help the region recover from the economic damage the Covid-19 pandemic has caused.”

  • Birmingham 2022 launches first Official Retail Store

    The first Official Retail Store for Birmingham 2022 Commonwealth Games has now officially opened. Located on New Street by the iconic Bullring, the 3,200ft² store is stocked full of official Birmingham 2022 merchandise, including clothing, hats, caps, water bottles and soft toys. Sports fans can also get their hands-on Team England T-shirts, vests and hoodies.

  • Birmingham 2022 official merchandise to go on sale after Midlands firm appointed to develop and retail Games product range

    A Midlands firm has been appointed to design, license, and retail a comprehensive range of official Birmingham 2022 and Commonwealth Sport products, with the first due to go on sale online in the next couple of months.

    Birmingham 2022 and CGF Partnerships have appointed Cube International, with offices in both Herefordshire and Worcestershire, as the master licensee responsible for designing, sourcing, delivering and retailing licensed products at official Birmingham 2022 shops, other local and national retail outlets and via a dedicated online shop accessed via the birmingham2022.com website.

    Around 1,500 products will be developed and sold, featuring Birmingham 2022, Commonwealth Sport and Home Nations branding. A first phase of merchandise, including hoodies and t-shirts, mugs, water bottles and pin badges will go on sale online in the next couple of months. Cube International will also create exclusive ranges for the Birmingham 2022 official mascot, which will be unveiled later this year. Around 35 official retail stores will be set up, including a Birmingham city centre megastore, and at a number of other city centre locations, transport hubs, Games venues and temporary live sites. Cube International will also be responsible for building and operating the official online store.

    The retail stores will employ around 300 people, with staff recruited where possible with the support of the Commonwealth Jobs and Skills Academy, launched by the West Midlands Combined Authority to generate job opportunities for and improve the skills of local people. Roles will include customer service, security and warehousing positions. In addition to these official retail stores, other local and national retailers are being encouraged to register their interest in selling Commonwealth Games products.

    Games organisers are also keen to work with West Midlands firms to develop further product lines that bring the region’s creative flair to life. In line with Birmingham 2022 and Commonwealth Sport’s social value commitments, the range of products and the shops they are sold in will have a strong commitment to sustainability, with a focus on limiting single use plastics, responsibly managing waste materials, and reducing carbon emissions.

    Ian Reid, Birmingham 2022 CEO, said: “Our retail offering will help to bring the Games to life, building excitement as Birmingham 2022 draws closer. It will also help to support the West Midlands’ economic recovery as we recruit around 300 people to work in our retail outlets in the run up to the Games.

    “I’m also happy to be working with a Midlands business, Cube International, which has the global expertise to deliver this product range.  I can’t wait to see a whole variety of Commonwealth Games items for sale online and in shops over the next few months. I’ll be first in line to buy a cuddly toy!”

    Cube International is an expert sports retail, e-commerce, licensing, and merchandise business which works with international sports events such as The Rugby League World Cup 2021 and the Cricket World Cup, as well as with the NHS and brands including Sainsbury’s.

    Andy Moss, Cube International’s Executive Chairman, said: “We are delighted to have been appointed the Master Licensee for the Birmingham 2022 Commonwealth Games. The vision of the Games and the values that they represent harmonises with Cube’s working philosophy and enables us to fully collaborate across all areas to deliver an incredible experience for visitors, fans and commercial partners.

    “It is incredibly exciting to be working with such an imaginative team and, together, we are looking to reimagine and redefine major event retail. We very much look forward to opening our first official store and bringing to life an exciting and sustainable retail and merchandise programme.”

    CEO of CGF Partnerships, David Leather, said: “We selected Cube International as our master licensee following an internationally competitive process. Cube has the experience and capability to deliver this official product range, and shares the social values and ambitions both of the Commonwealth Sport movement and Birmingham 2022. I am confident we will see that reflected in the exciting yet sustainable range of products they are developing.

    “As preparations for the Games continue, this range will help to create an inspiring brand identity that gives the public the chance to own a part of the Commonwealth Games story and a piece of history.”

    Paul Blanchard, Commonwealth Games England Chief Executive, said: “We can’t wait to see what Cube International produce for the nation to get behind their favourite athletes and support them at a home Games. This is an exciting point in time as we get closer to the Games and we can see that support come to life.”

    Mayor of the West Midlands and Chair of the WMCA, Andy Street, said: “One of the main reasons I was so determined to help secure the Commonwealth Games for the region was the employment opportunities it will create across the West Midlands, and I am pleased to see today’s announcement is unlocking hundreds more jobs for local people.

    “We are so fortunate to have the Commonwealth Games coming to our region at what will be such a difficult time for many people’s livelihoods, and I would encourage everyone to look at the job opportunities available through the Games and see how they can get involved.”

    Councillor Ian Ward, Leader of Birmingham City Council, said: “This is another exciting step towards the Birmingham 2022 Games and the agreement will boost business locally, opening up many opportunities for retail jobs, which is crucial at a time when the sector is coming to terms with the devastating impact of the pandemic.

    “I know when I see someone wearing a Birmingham 2022 pin badge of carrying a reusable branded water bottle. I will have an immense feeling of pride.”

  • Birmingham 2022 opens ‘Commonwealth Collective’ Volunteer Selection Centre to recruit 13,000 volunteers

    With 325 days to go, the Volunteer Selection Centre for the Birmingham 2022 Commonwealth Games opens today, with over 25,000 people expected to pass through the doors over the coming months.

    The application process opened in June and thousands of people from Birmingham, the West Midlands and further afield have applied to become part of the ‘Commonwealth Collective’; a community of passionate and dedicated people who will play a vital role in delivering the Games in just under a year’s time.

  • Birmingham 2022 plans take major step forward following Stadium revamp approval

    Proposals for the redevelopment of the Alexander Stadium were approved by Birmingham City Council’s Planning Committee – making a major milestone in the preparations for the Birmingham 2022 Commonwealth Games.

    At the heart of the wider effort to regenerate Perry Barr, the £72million plan will see the venue become a high-quality venue for diverse sporting, leisure, community and cultural events in the decades to come.

    Initially, the stadium is set to be the focal point of the Birmingham 2022 Commonwealth Games, hosting the Opening and Closing Ceremonies as well as the athletics events during the 11-day event which features 6,500 athletes and officials from 71 nations and territories.

    The redeveloped stadium would increase its permanent seating capacity from 12,700 to 18,000 allowing more than 30,000 during the Games through additional temporary seating.

    Post-Games it will be at the centre of a regenerated Perry Barr, which is receiving more than £500million of investment in the coming years, which also includes new housing, improved transport and related upgrades to infrastructure and public space.

    The revamped stadium is set to host a range of tenants including the world-famous Birchfield Harriers Athletics Club and Birmingham City University - providing a new home for the university’s sports and exercise students, bringing an exciting new partnership and purpose to the stadium beyond athletics – as well as becoming a focal point for a range of leisure, health, wellbeing and community activities for local residents and the wider general public.

    Councillor Ian Ward, Leader of Birmingham City Council, said: “We’ve always been clear that Birmingham 2022 is about much more than 11 days of fantastic world-class sporting action. The Games are about regeneration, improved health and wellbeing, promoting the city on a global stage and building civic pride.

    “This particular scheme is integral to all of those aims and benefits – the eyes of the Commonwealth and indeed the wider world will be on the venue during the Games, but the longer-term opportunities the improved stadium will offer a regenerated Perry Barr, and indeed the wider region and nation, mean the delivery of this scheme is crucial for the city’s future.”

    Abazz Shayaam-Smith, triple jumper and Team England scholarship recipient, said: “The first time I came here I was 13 years old. It’s now going to be really inspirational. I’ve seen the designs and it’s going to look really good.

    “To think of how many nations will come here in 2022 and compete on this track it’s so exciting.”

    Deputy Mayor of the West Midlands, Cllr Bob Sleigh, added: “The West Midlands Combined Authority was pleased to contribute funding towards the redevelopment of the Alexander Stadium as not only will it provide a world class sporting arena at the heart of our region, it meets our aim of encouraging economic growth, creating jobs and improving the health of citizens.

    “We are also investing in train, bus, tram and cycle routes across the whole region, which will not only meet the public transport needs for Birmingham 2022 but serve the people of the West Midlands for years to come.”

    Ian Reid, Chief Executive for Birmingham 2022, said: “The Alexander Stadium is a pivotal venue for the Birmingham 2022 Commonwealth Games, as not only will it host the track and field events for athletics but it’s also where we will stage our official opening and closing ceremonies for the Games.

    Construction of the new stand will commence in spring of this year, with completion in late 2021.

  • Birmingham 2022 Queen’s Baton Relay arrives in Canada with University of Birmingham

    University of Birmingham experts joined their Canadian counterparts to lead a series of high-profile public events exploring how researchers can help to solve global challenges.

    Organised in partnership with McMaster University, in Hamilton, the events covered research areas including healthy aging and air pollution and celebrated the arrival in Canada of the Birmingham 2022 Queen’s Baton Relay, of which the University of Birmingham is an official partner.

  • Birmingham 2022 Queen’s Baton Relay completes 200th day of journey

    Yesterday (April 25) marked the 200th day of the Birmingham 2022 Queen’s Baton Relay, with recent visits to nations and territories in the Americas and the Caribbean, including Belize, Guyana, Grenada, The Bahamas, Turks & Caicos, the Cayman Islands, Jamaica, Trinidad and Tobago, and Barbados. The Relay officially began its 294-day long journey on 7 October and is currently visiting all 72 Commonwealth nations and territories, bringing cultures and communities together in the lead up to Birmingham 2022.

  • Birmingham 2022 Queen’s Baton Relay in the West Midlands: 11 moments across 11 days

    With the Birmingham 2022 Commonwealth Games in full swing, we take a look back at the final days leading up to the sport, as the Queen’s Baton Relay took centre stage, connecting with communities through the host region of the West Midlands.

    The regional tour was made even more significant as it represented the Queen’s Baton returning home, as it was designed and manufactured in an innovative West Midlands collaboration that fused art, technology, and science.

  • Birmingham 2022 Queen’s Baton Relay Tours West Africa

    In the days since launching at Buckingham Palace, the Birmingham 2022 Queen’s Baton Relay has visited six Commonwealth nations, spanning two continents.

    The Queen’s Baton Relay is a tradition that celebrates, connects, and excites communities from across the Commonwealth during the build up to the Games. It is now embarking on a 294-day journey, visiting all 72 nations and territories of the Commonwealth, before returning to the Opening Ceremony of Birmingham 2022 on 28 July 2022.

  • Birmingham 2022 unveils biggest ever sports programme with 286 sessions

    Birmingham 2022 released the latest version of the competition schedule for the Commonwealth Games, the biggest multi-sport event to be staged in the UK for a decade with new information including the start and finish times for all 286 sessions of the Games, plus information about when the 283 gold medals that are up for grabs will be won.

    The sporting action will start in style on Friday 29 July with medal sessions on the first day confirmed for swimming, track cycling, gymnastics and triathlon, all sports in which the host nation has reigning Commonwealth champions.

    Last year organisers confirmed that more medals will be awarded to women than men for the first time ever at a major multi-sport event and Sunday August 7 will be a showcase for women’s team sport in particular, with the medal matches for women’s hockey, cricket T20 and netball all taking place on the same day.

    Nigel Huddleston, Minister for Sport, Tourism and Heritage said: "There will be a series of stand-out sessions in this exciting sports programme, not least the fantastic showcase of women's team sport with hockey, netball and T20 cricket gold medals all being won on the same day. The Birmingham Commonwealth Games will provide some of the most memorable moments in what is set to be an incredible year of celebration for the UK in 2022." The final day of competition will be held on Monday 8 August when gold medals will be awarded in diving, table tennis, badminton, squash and hockey – also sports where Team England has previously excelled, so it could be a magic Monday finish for the home nation.

    The ceremonies team will be most in demand on Tuesday 2 August when nine sports will award medals and Sunday 7 August when the medallists in eleven different sports will be decided. The new schedule, which has been finalised following detailed conversations with Games Partners, international federations and broadcasters, has been added to the Birmingham 2022 website, with a dedicated new section allowing eager sports fans to start planning their visit to the West Midlands for the Games.

    Chief Executive of Birmingham 2022, Ian Reid, said: “We’re on track to stage a magnificent edition of the Commonwealth Games and we have seen huge interest in tickets in recent weeks. Now more than ever, people are searching for something to look forward to and that is certainly what we will deliver. There are millions of sports fans out there who, because of the pandemic, have not been able to attend events for 12 months and with things moving in the right direction, and vaccines being rolled out, we are anticipating a huge amount of interest when our tickets go on sale later in the year.”

    Ama Agbeze, Team England gold medallist and Chair of the Birmingham 2022 Athletes’ Advisory Committee, explained what the new schedule means for the 4,500 athletes that will be looking to compete in Birmingham: “The competition schedule for the Games is really taking shape – not only do we now know which sports will take place on each day but we also know the number of sessions and when those all-important medals will be decided.

    “This will make the Games even more real for all of the athletes looking to compete at Birmingham 2022, plus it provides the teams with key information to help them plan and prepare.”

    Birmingham 2022 will be the first time that women’s cricket T20 has featured at a Commonwealth Games and Edgbaston, one of the world’s greatest cricket grounds, will host matches at 11am and 6pm during the early stages of the tournament. Smithfield in the centre of the city, which is being transformed for the Games will come alive in the afternoon and evening with beach volleyball sessions starting at 2.30pm and 7pm and with basketball 3x3 and wheelchair basketball 3x3 matches from 3.30pm and 7.30pm.

    Leader of Birmingham City Council, Councillor Ian Ward, said: “The publication of this version of the competition schedule really does illustrate how much will be going on in the city during the 11 days of action. It also highlights the breadth and variety of amazing venues we have including the world-famous Edgbaston Stadium, the city centre showcase at Smithfield, the beautiful surrounds of Sutton Park and the redeveloped Alexander Stadium. Birmingham will provide a brilliant stage for the best of Commonwealth sport.”

    The busiest venue during the Games will be the brand-new Sandwell Aquatics Centre with 66 medal events in swimming, para swimming, and diving being held in the state-of-the-art facility. The venue which is on track to be completed in spring next year, will be in use for all 11 days of competition.

    Dame Louise Martin DBE, CGF President said: “This is another significant milestone as we move closer to Birmingham 2022. We are fortunate to showcase two full weekends of world-class sport, with the event featuring the largest para sport programme in Commonwealth Games history with an unprecedented platform for women’s sport.

    “It is a huge source of pride for everyone in the Commonwealth Sport Movement that Birmingham 2022 will be the first major multi-sport event to have more medals for women than men, providing a huge boost for women’s sport. After such a difficult period, I am delighted Birmingham 2022 is unveiling this exciting schedule today, to give Commonwealth athletes and fans a spectacular competition to look forward to.”

    Team England Chef de Mission for Birmingham 2022, Mark England OBE, added: “Today’s announcement of the Birmingham 2022 session schedule is incredibly exciting for us as the host team. We plan to be medal competitive from Day 1 and deliver inspiring moments throughout the 11 days of competition. This once-in-a-lifetime opportunity for Team England athletes to perform on their home stage in Birmingham will, I’ve no doubt, provide countless memorable moments for the home support.”

  • Birmingham 2022 unveils match schedules for hockey

    Following the International Hockey Federation’s (FIH) confirmation last week of the teams taking part in the competition, Birmingham 2022 has unveiled the full match schedule for the men’s and women’s tournaments.

    Both the women’s and the men’s competitions will begin on Friday 29 July, with the opening session of the women’s tournament featuring reigning champions New Zealand against Kenya and South Africa playing Scotland.

  • Birmingham 2022 unveils netball and cricket T20 match schedules

    The first matches for the Birmingham 2022 Commonwealth Games have been announced, as the organisers of the Games have revealed the schedules for the women’s cricket T20 and for the netball competition at the event.

    The women’s cricket T20 competition will be held at the Edgbaston Stadium from the 29 July, with the bronze and gold medal matches taking place on 7 August.

  • Birmingham 2022 unveils official uniform for Commonwealth Collective volunteers

    Birmingham 2022 Commonwealth Games has today unveiled the uniform that thousands of volunteers and staff members will be wearing at the Games. The uniform design for technical officials and the formal outfits for delegates have also been revealed. 

    The uniforms will be worn by over 14,000 people from across Birmingham, the West Midlands and beyond, who make up the ‘Commonwealth Collective’, a community of passionate and dedicated people who will play a vital role in helping to deliver the biggest multi-sport event in the UK since London 2012.