• How successful has The Hundred proven to be?

    With the first season of The Hundred over, the focus switches away from newly formed teams in gold, vivid red or bright blue, and back to the men's Tests, England's women and the county game.

    Cricket’s ‘The Hundred’ finale at Lord’s, saw Oval Invincibles crowned the first women's champions with Southern Brave winning the first men's title, in front of a crowd of nearly 25,000. With children and families sitting side-by-side among groups of ‘hard-core,’ cricket stalwarts, some 20% of the spectators across the tournament were children, a big jump on the Twenty20 Blast in recent years, with a total of 21% of tickets sold being bought by women.

  • How Taylor beat Serrano to complete trilogy clean sweep

    Ireland's Katie Taylor beat Amanda Serrano for the third time in their epic trilogy, winning their bout at New York's Madison Square Garden on a majority decision after a chess match of a fight.

  • How the Birmingham 2022 Queen’s Baton Relay celebrated International Women’s Day

    The Birmingham 2022 Queen’s Baton Relay has been touring the 72 Commonwealth nations and territories for five months. During this time, many incredible women have taken on the role of Batonbearer, whilst women from Birmingham 2022’s host country, England, have been taking on their own challenges as we build up to Birmingham 2022, the first ever multi-sport event in history to award more medals to women than men.

  • How the power of sport changed the world

    Back in 2000, former South Africa President Nelson Mandela declared that “sport has the power to change the world.” Two decades years later, 2020 proved how right he was.

    This was a year where athletes of all different talents - footballers; basketballers; track and field stars; tennis players; F1 drivers - from across the world mobilised. They protested against racism. And they demanded change. Sierra Leone's US-based footballer, Kei Kamara - who joined in the protests following the death of George Floyd - said his children and their futures inspired him to make a stance.

    "I lay down on the ground for nine minutes and my son actually then just lay down next to me, without me even asking him - and Kendrick is only three," Kamara said. "He just decided to lay next to me. And I turned around and I saw him and it just hit me so hard, like 'wow'.

    "I'm so, so grateful to every other race that's standing with us now because it's given us a voice".

    2020 was also the year that footballers in the English Premier League began taking a knee before kick-off in show of unity against racism. For the American triple-jump record holder Tori Franklin, sport has the capacity to provoke a shift in people’s mentality and play its part in the fight against racism. I feel like sport can really make a huge impact” Franklin said. “Sport is a big part of American culture. It’s gets a lot of TV time, a lot of press. Athletics teams taking a stand and protesting about something is going to make a huge impact.”

    On 26 August 2020, the NBA team Milwaukee Bucks refused to play the fifth game of their playoff series against Orlando Magic following the shooting of African American Jacob Blake by a police officer near their home stadium. This led the NBA not only to reschedule this match, but also all the other games to be played that night. And several other sports followed, supporting the athletes’ decisions to boycott a match: sports including baseball, football and tennis.

    For Franklin, every sport has a voice and should speak out against racism - no matter its profile. “Of course, we definitely have a voice," she said. "Our voice is obviously not as big as the NBA, but there have been many athletes who have protested in competition - Gwen Berry in 2019 at the Pan-Americans games, Noah Lyles did it this year, at Monaco (Athletics Diamond League meeting), wearing a glove and putting up the Black fist. "And numerous athletes have been posting on their social media, going out on protesting, just being very involved - myself included."

    The biggest platform for athletics is the Olympic Games - an event that, had coronavirus not happened, would have been the focal point of the sporting year. And throughout history, athletes have used the Olympics to bring awareness to social and political issues, something the International Olympic Committee (IOC) does not allow.

    In January 2020, with the Tokyo Olympics and Paralympics in sight, the IOC published fresh guidelines explaining the meaning of rule 50, a longstanding rule which states that “no kind of demonstration or political, religious or racial propaganda is permitted in any Olympic sites, venues or other areas.” The IOC explicitly condemned “hand gestures or kneeling” and any “refusal to follow the Ceremonies protocol”.

    This came following the incident at the 2019 Pan-American Games which Tori Franklin referred to, when American hammer throw-winner Gwen Berry raised her fist at the end of the medal ceremony and fencing winner Race Imboden knelt down during his medal ceremony to protest against racial inequality in the US. Both were put on a probation for 12 months, and Berry said she lost sponsorship. Such a stand comes with a serious cost for the athletes - not just financial but for their lives too.

    The most iconic display of this remains Americans Tommie Smith and John Carlos who stood on the 200m podium shoeless with black socks, black gloves and fists raised at the 1968 Mexico Games. Both, with silver medallist Australian Peter Norman, were also wearing Olympic Project for Human Rights badges.

    The Americans were suspended and banned from the Olympic village. All of them were ostracised when they went back to their countries and Australia only officially apologised years after Norman's death. But today, the three men are celebrated as legends and heroes, even by the IOC itself.

    At the 2016 Olympics in Rio, the marathon silver medallist Feyisa Lilesa surprised the world when he held up his crossed wrists above his head (as if they were shackled) while he crossed the finish line, a sign bringing awareness to the Oromo protests happening in Ethiopia at that time, against social and political marginalisation. Ethiopia's Prime minister resigned two years later with the new leader implementing many reforms. If the change was not directly caused by Lilesa's stand, there is no doubt he forced the world to look at what was happening in his country at that time. But the IOC's rule 50 is clear - such a demonstration is not allowed at the Olympics.

    Tori Franklin says that athletes are trying to find a common ground with the Olympic authorities. “The athletes have created the Athletics Association which is run by a few track and field’s athletes. They’re doing their part as well, trying to urge the US Olympic committee to allow protests within competition without getting punishment for those athletes.”

    In the documentary Jesse Owens Returns To Berlin, the legendary Black American athlete - whose dominance at the 1936 Olympics, under Hitler's gaze, proved everything wrong with the Nazi's horrific ideology - says, “there is a bond among athletes of every race, religion and colour that transcends all prejudice.” Sprinter Owens won four golds that Olympics. He knew all about the power of sport to break down racial barriers. An example of it was his friendship with German long jump athlete Luz Long - the physical archetype of Hitler’s Aryan theory - at a time in history when everything in the world seemed to oppose them. But they maintained a shared humanity through sport and, perhaps, their faith.

    Some 84 years later, athletes across sports united to make a stand against racism, It may have been sparked by events in the US, but the reaction was global. Look at Burnley captain Ben Mee, seething with barely-contained anger in a live interview in response to a plane being flown over his club's ground with a White Lives Matter banner. “What next?” was the question that followed the NBA Milwaukee Bucks' boycott on 26 August. It’s a long road” said Tori Franklin, reflecting on the year. “But I do think that the things that we are doing are making an impact”.

    It will require more than just sport to change the world for better. But history has proved that sport has power; the power to unite people, inspire change, create hope and break down racial barriers.

  • How the University of Wolverhampton celebrates Kabaddi World Cup success

    The University of Wolverhampton proudly celebrated the success of the Kabaddi World Cup 2025, after hosting the men’s quarter finals, and the women’s semi-finals at its Walsall Campus, contributing to a historic moment as the first time the competition has been hosted outside of Asia.

  • How Tom Ilube became the first Black RFU chair

    Appointed as chair of the Rugby Football Union (RFU) in August 2021, Tom Ilube CBE is the first Black chair in the organisation’s History, after replacing Andy Cosslett at Twickenham, with the aim of overseeing the restoration of grassroots rugby.

  • How underdog Keys overcame favourite Sabalenka to win Australian Open

    Underdog, Madison Keys, finally got her hands on a Grand Slam trophy after holding off defending champion Aryna Sabalenka to win the Australian Open women's title.

  • Hudson-Smith and Hodgkinson shine as stars prepare for Paris

    Matthew Hudson-Smith smashed his European 400m record and Keely Hodgkinson set a national 800m record as Great Britain's Olympic gold medal hopes produced statement performances at the London Diamond League.

  • Hudson-Smith breaks European record at Bislett Games

    Great Britain's Matthew Hudson-Smith beat his own 400m European record with a convincing victory in his season opener at the Diamond League in Oslo.

  • Hugh Kent and Manami Martin win Guam Ko’ko’ Road Race

    The Guam Ko’ko’ Road Race, a Guam Visitors Bureau signature event returned after a long six-year hiatus for its 13th edition.

    The Guam Visitors Bureau (GVB) and the Guam Running Club (GRC) finished with an epic Ko’ko’ Weekend as 587 runners descended into Governor Joseph Flores Memorial Park (Ypao Beach) this morning for the 13th Guam Ko’ko’ Road Race. The GVB signature event has returned after a long six-year hiatus.

  • Hundreds of thousands gather as Brazil legend Pele lies in state in Santos

    Hundreds of thousands of highly emotional mourners gathered for the 24-hour memorial wake to pay their final respects to Brazil legend Pele who is lying in state at the Urbano Caldeira stadium – home of his former club Santos, in Sao Paulo.

    His coffin was placed in the centre of the pitch as fans lined the streets to get inside the ground, with a procession through the streets of Santos to a private family burial set for today.

  • Hundreds of women to take part in a UK-first adventure

    The Women's End2End Relay is a hiking challenge stretching the length of the UK from Lands End to John O'Groats. Women from across the nation will help carry the baton across 2,028km and 3,6970m of elevation, launching on the 17th June 2022 in Land's End and finishing 74 days later in John O'Groats.

  • Hungry Hamilton in search of ‘Magic 8’

    It was a glorious ‘6’ for Lewis Hamilton MBE HonFREng as, despite the disappointment of not taking the chequered flag in Texas, his second place, behind Mercedes-AMG Peronas Motorsport teammate Valtter Bottas, was more than enough to claim yet another Formula One World Champion standing him out as one of the sport’s greatest ever drivers and leaving him tantalizingly one short of equalling the record of Michael Schumacher.

    Having surpassed the record of five F1 Championships, held by Juan Fangio, at 34, Hamilton, undoubtedly one of the greatest drivers in the history of the sport, looks hungry for more – meaning 8 titles and more.

    With his tally of 83 race victories - the second-most of all time – him currently holding the records for the all-time most career points of 3399, the all-time most pole positions (87) and the most grand slams in a season (3), as others would be overwhelmed with that achievement, the unequaled genius from Stevenage in Hertfordshire, is hungry for much more.

    His father, Anthony, emphasized: "As I keep saying to Lewis, 'you're 34 years young rather than 34 years old. As long as you're feeling fit and emotionally you love the sport, you can keep going for as long as you can”.

    “His approach has always been 'if you’re going to do this, you’re going to do this properly', and nothing has changed since then”.

    The Champ himself said: “While I feel like I am mastering F1, there is still more to master, there is more to add and more pieces of the puzzle to complete.

    “There are going to be ups and downs along the way but I feel like I have the best tools to deal with those. I am working on a masterpiece and I haven’t quite finished it yet.”

    With this season’s calendar yet to be completed, Lewis has at least one more year to run on his Mercedes deal, and has already committed to remaining in the sport beyond next year.

  • ICC announce Champions Trophy 2025 fixtures

    It has been announced that India will face Pakistan in Dubai on 23 February as the International Cricket Council have just released the Champions Trophy fixtures.

  • ICC defiant over New York despite India fears

    There are no plans in place to move any T20 World Cup fixtures out of New York despite growing fears over substandard pitches.

  • Icon of world cricket, Dickie Bird, dies

    The world of cricket is in mourning following the news that iconic former cricket umpire Dickie Bird has died.

  • Iconic England legend, Steph Houghton, announces her retirement

    There is one moment among many highlights during Steph Houghton's extraordinary career that helps paint a picture of her as a person.

  • Iconic Pavilion to be renamed in deal which sees further expansion of the premium ticketing category inside Headingley Stadium

    Seat Unique, the premium ticketing marketplace for live events, has today announced that the iconic Carnegie Pavilion and Media Centre will now be known as the Seat Unique Pavilion, reflecting a new era of exceptional fan experiences at the Headingley Stadium.

    This marks a significant milestone in Seat Unique's partnership with Yorkshire County Cricket Club, which began in 2022 when Seat Unique signed an exclusive 4 year partnership to become the club's Official Online Premium Ticketing and Hospitality Sales Platform. This extended agreement will see the further expansion of the premium ticketing category inside Headingley Stadium, solidifying Seat Unique's commitment to increasing access to even more premium experiences for fans.

  • Icons.com signs exclusive memorabilia contract with 2023 Wimbledon champion, Alcaraz

    Icons Shop Ltd are the exclusive contracted signed memorabilia partner of Carlos Alcaraz, two-time Grand Slam winner, and current Wimbledon men's singles title holder.

  • Ideal Heating Extend For Three More Years

    West Bromwich Albion is delighted to confirm Principal Partner Ideal Heating will proudly adorn the front of the club’s shirts for a further three years. The UK’s largest heating firm became Baggies sponsors in 2018 and the new deal, which runs to the conclusion of the 2023/24 season, will see the partnership extend to a sixth campaign – making it one of the longest commercial relationships in the club’s history.  

    Ideal Heating (formally Ideal Boilers) first agreed a deal with Albion at the start of the 2018/19 season, with the sponsorship taking social media by storm when the now-world-famous “Boilerman” – arguably the most iconic mascot of all time - was unveiled at The Hawthorns. The three-year partnership has gone from strength to strength, with Ideal Heating providing hundreds of tickets to local organisations, as well as merchandise competitions for Baggies fans, and many other successful, supporter-led initiatives.

    Ideal Heating has been at the forefront of designing and manufacturing heating technology here in the UK for more than a century. It’s known and loved by homeowners, business owners and installers alike for its industry-leading product range and its creative marketing and sponsorship activity.

    Formerly known as Ideal Boilers, the rebrand to Ideal Heating in 2020 was designed to better reflect Ideal’s wide range of heating products and solutions. Alongside the rebrand, and as part of its commitment to a low carbon future in the UK, the business launched a specialist environmental division – hence the new green dot on the ‘i’ for Ideal. Simon King, Albion’s Chief Commercial Officer, is delighted to have extended the agreement, having worked closely with the club’s Principal Partner since 2018.

    He said: “Ideal Heating are a brand that continues to grow rapidly and are at the forefront of innovation within their sector. They are a true partner in every sense of the word and it has been quite a journey with them so far, both on and off the pitch. I’m looking forward to seeing our long-standing relationship with Ideal Heating continue to flourish and we will strive to build on the fantastic results our partnership has already delivered.”

    Chief Executive of Ideal Heating, Shaun Edwards, added: “We take our role as Principal Sponsor very seriously, but we also like to have a good time – which is why we get on so well with West Brom and its fans. Our legendary Boilerman character was born at The Hawthorns three years ago, and is now centre stage in all of our TV ads and installer materials.

    “As well as being a part of the team’s success over the past few seasons, we’ve loved getting to know local people, and will continue to focus on our charity and community work throughout this next term. We’re incredibly excited to be back for another three years, and look forward to building on everything we’ve already achieved with the club.”

    Ideal Heating’s new logo is already in place at The Hawthorns and will feature on club shirts for the 2021/22 season.