A constellation of stars shines at LANDMARK, honouring eternal maternal love with the brilliance of natural diamonds

This Mother's Day, love found its most radiant expression at LANDMARK in Central Hong Kong.

Over 200 distinguished guests, including industry experts, LANDMARK's esteemed clients, and a stellar lineup of celebrities—such as Michelle Wai, Best Actress of the 43rd Hong Kong Film Awards, Jay Fung, Marf Yau, DJ Ah Jeng, Jennifer Yu, Grace Chan, Albert Chau, and Will Or—alongside prominent Hong Kong and mainland influencers and media, gathered for the "The Gift of Forever" celebration, embarking on an extraordinary diamond journey.

As LANDMARK's inaugural large-scale promotion centred on natural diamonds, this celebration embodies De Beers Group's vision of celebrating life's precious moments with natural diamonds while deepening public appreciation for their unique value and enduring legacy. Over two weeks, the pure brilliance of natural diamonds intertwines with the warmth of familial bonds, creating an immersive experience that blends heartfelt emotions, timeless heritage, and unparalleled luxury.

Selected public spaces across LANDMARK, including Chater House, Alexandra House, and the 2nd floor of LANDMARK, have been transformed into an artistic haven, showcasing interactive installations crafted by Hong Kong-based artist Kitty Wong. These installations tenderly capture the essence of a mother's love, tracing the journey of love that deepens with time.

This powerful connection mirrors the journey of natural diamonds, rooted in legacy and passed through generations, symbolising deep gratitude, lasting connection, and cherished memories. Guests are invited to explore a curated 'diamond route' map, guiding them through engaging activations and exclusive promotions, inviting exploration of the distinctive jewellery and watch boutiques at LANDMARK.

Members of LANDMARK's BESPOKE loyalty programme are entitled to receive additional 1x BESPOKE rewards points for single-receipt natural diamond purchases above HKD50,000 from selected LANDMARK tenants* during the campaign period. (Please refer to the BESPOKE official page for more information).