This Christmas, a Solihull jeweller is trading treats for festive spirit – and giving shoppers the chance to walk away with a free gift card simply by spreading a little Christmas cheer.
Today (Thursday 11 December), for one day only, Beaverbrooks, at Touchwood Solihull, will reward the first five festive visitors in each of its 57 stores who show off seasonal spirit by wearing a Christmas jumper, bringing mistletoe, or belting out a Christmas classic*. To take part, entrants must visit any participating Beaverbrooks store on Thursday 11th December 2025 and say the following competition entry code to a member of the store team: “Merry Christmas, Beaverbrooks!”
The code word can be accompanied by festive gestures such as wearing a Christmas jumper or accessories, singing a Christmas song or bringing a festive item into the store. The lucky winners will receive a Beaverbrooks gift card worth £50, which can be spent on jewellery, diamonds, or watches – perfect for gifting yourself or someone special this season.
The one-day-only event, taking place on Christmas Jumper Day, is designed to bring a little extra magic to Solihull this December, encouraging customers to support their local high street and experience the warm, personal service in the Solihull Beaverbrooks store which the family-owned jeweller is known for. Leya Chapman, Store Supervisor at Beaverbrooks Solihull, said: “We love seeing the high street come to life at Christmas, and this year we’re excited to do something that adds even more sparkle to the festive shopping experience.
“Our Christmas Cheer event is all about spreading joy, celebrating the little moments that make this time of year so wonderful – and maybe treating yourself or a loved one to something truly special along the way. We can’t wait to see how our customers bring the festive fun – whether that’s by wearing a Christmas jumper or singing a classic Christmas song for a chance to win a gift card worth £50!”
Five Beaverbrooks gift cards will be awarded per store, on a first come, first served basis. Store opening times may vary, please check with your local store. Beaverbrooks is an award-winning, family-owned jeweller established in 1919, providing exceptional quality diamonds, jewellery and watches.
The jeweller spans a total of 83 locations across the UK, with 57 Beaverbrooks stores, 3 Loupe Boutiques (all with Rolex Showrooms) plus 23 dedicated luxury mono-brand boutiques, including OMEGA, Breitling, TUDOR, and TAG Heuer. Having always championed a people-first culture, the company has achieved numerous accolades including Employer of the Year at the UK Jewellery Awards 2024, as well as 3rd Best Retailer to Work For and 14th place in the 100 Best Large Companies to Work For in the 2024 Best Companies Awards.
*T&Cs apply.
