Dear Friends and Partners
As we welcome a new year, I extend my warmest greetings to each and every one of you on behalf of the Board of Directors, CEO, Management and Staff of the Saint Lucia Tourism Authority.
In Saint Lucia we achieved new heights in 2023 earning global recognition and numerous prestigious awards. These accolades are a testament to the dedication and commitment of everyone involved in showcasing the excellence that Saint Lucia offers as a destination. Together, we have painted a vivid picture of our island's beauty, warmth, and rich cultural heritage on the world stage.
As we reflect on the journey through 2023, a period marked by introspection, I extend heartfelt gratitude to our industry stakeholders, visitors, and partners for their unwavering support. This reflective phase has allowed us to appreciate past efforts and has ignited a renewed sense of purpose.
We are excited about our strategic plans for 2024, committed to integrating sustainable methods into our endeavours. We will continue to place Saint Lucia prominently on the global tourism map, further exploring non-traditional markets to broaden our presence. Your continued support is invaluable as we strive for excellence and work towards making Saint Lucia the destination of choice for travellers seeking unparalleled experiences.
From April 30 to May 12, the Saint Lucia Jazz & Arts Festival will captivate audiences with its vibrant celebration of music and culture. Embrace the spirit of revelry as Saint Lucia Carnival takes centre stage from July 1 to 17, promising unforgettable moments of joy and festivity. In October, join us in commemorating Creole Heritage Month, a time to celebrate the unique cultural tapestry that defines Saint Lucia.
Mark your calendars for the Ultimate Adventure Week from November 24 to 30, where we eagerly anticipate welcoming visitors from across the globe to partake in thrilling adventures and create lasting memories.
As we embark on this new year, let us continue to work hand in hand, united in our commitment to the prosperity and growth of Saint Lucia's tourism industry. Together, we will write another chapter of success, creating unforgettable experiences for our visitors and fostering a sense of pride in our beloved island.
Wishing you a Happy New Year filled with joy, prosperity, and countless opportunities for adventure.
Warm regards,
Thaddeus M. Antoine
Chair, Saint Lucia Tourism Authority
