With April Fools' Day fast approaching, it’s nearly time for the UK to embrace the spirit of fun, laughter, and harmless pranks.

Whether you’re planning to pull off the perfect trick or simply enjoy the antics of others, this annual celebration brings a much-needed dose of humour to the start of spring. But which cities in the UK are going to be playing the most pranks this time around?

New research from SuomiCasino has analysed the Google Search Volume data across the 30 largest cities in the UK by population for keywords associated with April Fool’s Day pranks, such as “April Fool’s Day”, “Pranks”, “April Fool’s Day pranks” and “Best April Fool’s Day pranks”, during the month leading up to April Fool’s Day last year - revealing which cities in the UK should be on the lookout this year for potential pranksters. 

The following table ranks the 30 largest cities in the UK based on their average Google Search Volume per 10,000 residents for April Fool’s Day prank related terms during the month of March 2024:

Rank

Metric

Population

Total Average Google Search Volume

Average Google Search Volume per 10,000 residents

1

Manchester

470,411

1,150

24.45

2

Bristol

425,232

980

23.05

3

Newcastle upon Tyne

286,468

660

23.04

4

Liverpool

506,552

1,090

21.52

5

Plymouth

266,983

500

18.73

6

Leeds

536,321

990

18.46

7

Wolverhampton

234,015

420

17.95

8

Edinburgh

512,700

910

17.75

9

Birmingham

1,121,408

1,960

17.48

10

Peterborough

190,584

310

16.27

11

Milton Keynes

197,354

300

15.20

12

Aberdeen

224,000

340

15.18

13

London

8,776,535

12,700

14.47

14

Glasgow

620,700

820

13.21

15

Southend-on-Sea

182,287

240

13.17

16

Swansea

245,440

320

13.04

17

Sheffield

500,552

640

12.79

18

Coventry

344,285

440

12.78

19

Portsmouth

223,305

280

12.54

20

Belfast

345,418

410

11.87

21

Southampton

249,604

270

10.82

22

Bradford

333,931

300

8.98

23

Brighton and Hove

277,106

240

8.66

24

Stoke-on-Trent

260,602

160

6.14

25

Leicester

406,588

220

5.41

26

Northampton

243,511

120

4.93

27

Kingston upon Hull

270,806

130

4.80

28

Cardiff

381,759

180

4.72

29

Nottingham

299,797

110

3.67

30

Derby

275,599

100

3.63

 

Manchester takes the top spot as home to the UK’s Biggest Pranksters with 24.45 searches per 10,000 residents for April Fool’s Day prank related terms, followed by Bristol in second place (23.05) and Newcastle upon Tyne in third (23.04).

At the other end of the table, Derby residents rank as the least likely to play an April Fool’s Day prank with just 3.63 searches per 10,000 residents, followed by Nottingham and Cardiff with 3.67 and 4.72 searches per 10,000 residents, respectively. This research analysed the Google search volume for various keywords associated with April Fool's and pranks across the UK's 30 largest cities during the month of March 2024 to reveal which cities in the UK are home to the biggest pranksters. 

The analysed keywords were as follows: “April Fools Day”, “April Fool’s Day”, “Pranks”, “April Fool’s Pranks” and “Best April Fool’s Pranks”.