British Airways has created what is believed to be the world's biggest piece of money art, using a combination of ten, five, two and one penny coins to celebrate the great value fares on offer on flights and holidays across the network. Six hundred thousand coins were delivered from a London bank vault to the airline's Heathrow engineering base this week, and a small team created a giant mural on an aircraft hangar floor depicting the Statue of Liberty in New York, which is British Airways' flagship Atlantic route, which features as part of the 'Big British Airways Take Off'.
The artwork measured 10 metres by eight metres, took seven members of the British Airways team six hours to create, as they laid the coins out by hand. The money, which weighed in at a whopping (2,725kg), was delivered by a high security vehicle from London bank vaults, complete with two bodyguards.
Sara Dunham, British Airways' head of marketing, retail and direct, said: “We've decided to re-create an iconic image from one of our most popular destinations to celebrate the 'Big British Airways Take Off' this week. We offer a great range of fares and holiday packages, which will allow our customers to bank plenty of money to spend on their holidays”.
British Airways operates a joint-business with American Airlines, offering 13 direct flights and 1,000 flat beds a day to New York's JFK airport.