Businesses in West Bromwich are to put some colour into the cheeks of the High Street – by putting in 40 hanging baskets through the shopping centre.
The organisers of the West Bromwich BID team are to arrange for the baskets to be erected down the busy High Street, from Birmingham Road down to Carters Green.
The project has been back by the BID board, which represents all sectors of the town centre, including the private sector and Sandwell Council.
Councillor Paul Moore, cabinet member for regeneration, said: “This is an excellent gesture which will help to brighten up the town centre area.
“I am sure that traders and shoppers will appreciate a brighter, more colourful town centre through the summer months.”
Rebecca Jenkins, chair of the West Bromwich BID said: “We’re really excited about getting the new hanging baskets in and around West Bromwich, from the High Street through to Carters Green.
“We are sure that the baskets will add a lot of colour and make a significant improvement to the look and feel of West Bromwich Town Centre, with a view to making them a permanent fixture.
“We have consulted BID businesses and listened carefully to what they wanted. Improvement to the look of the High Street was high on the agenda.”