BBL announces exciting partnership with WSC Sports to provide more content than ever before. The British Basketball League (BBL) are thrilled to announce a three year partnership with WSC Sports, the automated AI based video company who will ensure British Basketball fans see more content from the league than ever before.


WSC Sports are one of the most experienced and very best content service providers in the world, working with over 250 sports leagues, clubs and organisations across the world. Their automated AI highlights creation system will allow the BBL to deliver content across all of its platforms, clubs, players and to media outlets across the globe.

The new BBL season tipped off last weekend and following the announcement, fans will now be able to enjoy more near real time video content across all channels than ever before. Top Ten montages, condensed game highlights and short clips of the best plays are just some of the highlights that fans can expect throughout the 22/23 season.

The move to partner with WSC Sports highlights the BBL’s commitment to ensuring that it is driving awareness to the league across as many platforms as possible, as the league continues to build on an extremely exciting past 12 months on and off the court.

The BBL’S Head of Marketing and Communications, Joe Edwards, said: “We’re absolutely delighted to be partnering with WSC Sports, their system will allow us to effectively provide an unprecedented amount of the best video content to our loyal existing fanbase, as well as new supporters around the world.

"With every game live across YouTube, BBL Player and Sky Sports this season, this partnership adds to our growing desire to highlight the growth of the league during an exciting time for the sport. I’m sure supporters will be excited to see all of the content across our various platforms this season!”

Ross Munro, Head of Commercial, UK, at WSC Sports said: “We’re excited to partner with BBL at such a pivotal time for the league. The sky’s the limit for the growth of British basketball and we’re delighted that our technology is being used to contribute to that growth, while at the same time delivering more BBL action to basketball fans in the UK and around the world.” 

BBL fans can expect to see the new content across both their favourite clubs and the BBL’s platforms throughout the season.