Following the success of the Bike4Life 2023, leading motorbike insurance price comparison website, The Bike Insurer, has announced its second consecutive year of headline sponsorship for Midlands Air Ambulance Charity’s huge motorcycle Ride Out & Festival, Bike4Life.

Taking place on Sunday 28th April 2024, one of the UK’s largest motorcycle Ride Outs will be returning to Shropshire’s roads for its twelfth year. Usually attracting 6,000 enthusiastic bikers and pillions on the ride out and 10,000 visitors to the festival, the 26-mile ride will start at Meole Brace in Shrewsbury and will finish at the festival’s new home at Weston Park in Shropshire for its highly anticipated, family-friendly festival.

Midlands Air Ambulance Charity’s pre-hospital emergency service rapidly reaches and provides advance treatment to a motorcyclist each week on average, giving them the best chance of survival and good recovery from major traumatic injuries. Aiming to promote biker safety, with support from West Mercia Police, attendees at last year’s event helped to raise more than £116,000, helping to fund an impressive seventy-five lifesaving missions.

Ed Bevis, commercial and marketing director for The Bike Insurer, said: “Last year, we were blown away with the unwavering commitment for the event from bikers across the country. It feels only fitting to be returning for a second year, offering our support to further contribute to the lifesaving work of the Midlands Air Ambulance Charity, which invaluably helps to protect the biker community.”

Emma Wood, head of fundraising and engagement for Midlands Air Ambulance Charity, added: “The Biker’s Insurer’s sponsorship for last year’s incredible ride out and festival ensured the event’s most successful year to date. We are really excited to have their support for a second year, which has helped us secure our perfect new venue which will no doubt make the festival bigger and better than ever!

“We hope that our loyal biker community, along with enthusiastic family-event goers turn up together and help raise vital awareness and funds for our lifesaving helicopter-led emergency service.” To find out more about the event and to book tickets visit