As cricket’s new 100-ball competition The Hundred launches later this month, aiming to open the game up to more families, research shows that nearly half of Brummy parents think playing cricket is a great way to get active – but 38% have never played the game as a family.
It seems they just need encouragement and confidence though – as well as half saying playing cricket is a great way to get active, 41 per cent say it provides mental exercise as well as physical. That’s why KP Snacks, as Official Team Partner of The Hundred, which launches on the 21st of July, is offering families free and easy ways to get themselves back into the game they loved as a child.
KP launched Everyone In - an easy-to-use digital platform offering simple, fun ways for families to get active this summer through cricket, alongside lots of fun video content with some of the male and female stars of The Hundred. According to the research, football (62%), swimming (45%) and cycling (44%) top the list of activities that families of Birmingham do together with cricket (19%) in 6th place.
Meanwhile over a half of Brummy parents (59%) say they played cricket a lot when they were growing up and 43% state they love cricket and wish they played it more often. And with 38 per cent stating they have never played cricket as a family, the Everyone In Hub provides a fantastic resource to inspire parents and children to get involved with cricket in a fun and easy way, encouraging them to go outdoors and enjoy playing together as a family.
The hub also hosts a free prize draw, giving cricket loving families a chance to win tickets to The Hundred final.
Kevin McNair, Marketing Director from KP Snacks says: “Cricket is a fantastic game that gets the whole family out and active, while providing great fun too.
“We have partnered with The Hundred because we believe cricket is the perfect route to encourage families to get moving and enjoying more moments together. Our partnership will focus on widening cricket’s appeal by making it simple, fun and as easy as possible for families to access and participate in.
“With our Everyone In Hub, we hope to make cricket very accessible to all families out there who might love the game but not have the right equipment, or are wanting to try to play but don’t know where to start from.”
Birmingham Phoenix cricketer, Izzy Wong, says: “Cricket is a great way to stay active as a family and the Everyone In campaign provides a massive boost to inspire everyone up and down the country to pick up a bat and ball this summer. Visit www.everyonein.co.uk for inspiration and to also see me, and some of The Hundred players, trying our hand at some crazy challenges!”
