With almost two million DVDs sold in a decade1,the UK’s Queen of Fitness Davina McCall was beamed onto the iconic National Sea Life Centre last night in Birmingham City Centre as part of a national campaign to fire up the nation to get fit in five weeks in 2016.
The 40 foot light projection is part of a national outdoor media campaign to launch Davina’s new ‘5WeekFit’ DVD and ‘Getfitwithdavina.com’ – an award winning, 100 per cent personalised online weight-loss and fitness programme. In the moving projection, Davina speaks directly to the people of Birmingham and encourages everyone to join her in getting ‘5WeekFit’. The campaign kicked-off in Glasgow on Sunday 3rd January which saw the projection beamed onto the famous Clyde side Riverside Museum and it visited The People’s History Museum in Manchester on Wednesday and the Echo Arena in Liverpool last night. It will visit one more surprise city in the UK in a bid to get the country moving after the festive season.
The campaign is one of the biggest fitness DVD and website projection initiatives attempted in the UK and is estimated to reach millions of people2. The location of the next three cities is a surprise and will be revealed on social media on the hashtag #whereisdavina and #5WeekFit. Last night hundreds of Brummies answered the question using the National Sea Life handle @sealifebham to post pictures and videos of the large projection.
“Davina McCall said: “Birmingham: This is Davina! I’m back! How exciting being beamed onto the Sealife Centre for my UK campaign launching the new ‘5WeekFit’ DVD! I’ve never been 40-foot-tall before but we have a BIG message and that’s to join me and reach your fitness goal in just 5 weeks! Can you guess which UK city my huge light projection will appear in next? Have a guess with me at the hashtag #whereisdavina.”
Davina’s new 5WeekFit DVD builds on her existing successful system of 7 minute workouts but for the first time the DVD has been designed to work as a complete workout programme to get fit in 5 weeks. It has been carefully designed in this way so people can see results fast. The DVD can also be used with Davina’s 100 per cent personalised online weight-loss and fitness programme Getfitwithdavina.com which is a completely innovative and evolving web-based programme that changes and adapts with the user.
Davina is the undisputed UK’s Queen of Fitness, having sold over 1.9 million DVDs to dateand her new 2016 ‘5WeekFit’ DVD is already topping the fitness DVD charts after hitting the shelves on Boxing Day.
