The veteran entertainer who was known for shows such as The Generation Game, The Price is Right and Play Your Cards Right had been unwell for a while.
Starting in showbusiness at only 14, Bruce was said to have died "peacefully at his home surrounded by his wife Wilnelia and all his children" according to a statement from his manager Ian Wilson.
"A couple of weeks ago, a friend visited him and asked him what he had been doing these last 18 months. With a twinkle in his eye, he responded, 'I've been very, very busy... being ill!'" he added.
Sir Bruce's family thanked "the many people who have sent cards and letters to Bruce wishing him well over his long illness", adding there would be no further comment at the moment.
