Fundraisers in Birmingham are being asked to come forward to join a new fundraising group which launched this week to support Alzheimer’s Research UK, the UK’s leading dementia research charity.

The founding members of Alzheimer’s Research UK’s first Birmingham fundraising group have plans well underway for their first events and are looking for new members with a range of skills to join the team to raise vital funds and awareness for dementia research.

Members can get involved in fundraising challenges to raise money for pioneering research, representing Alzheimer’s Research UK at events or spreading the word about the charity within their local community.

Alzheimer’s Research UK regional groups play a crucial part in the fight against dementia, which currently affects over 850,000 people across the UK, including more than 11,000 in Birmingham.

The charity powers world-class studies focusing on prevention, diagnosis and treatments for dementia and has funded 49 research projects in the Midlands, providing grants totalling more than £4.1m.

One member of the new group is Kate Evans, a Business Development Manager for Marketing Birmingham. The Group Leader is aiming to use her events management and marketing skills to raise awareness of the need for research into dementia and the diseases that cause it.

Kate, who lives in Bournville, said: “I began supporting Alzheimer’s Research UK as my grandmother Betty was diagnosed with Alzheimer’s disease six years ago.

“Nothing can prepare a family for this awful disease – the endless medical appointments, care assessments and residential practicalities, while watching someone you love decline and dealing with changes in their behaviour.

“I am passionate about raising awareness that dementia is not a natural part of getting older – with the right research it can one day be defeated and better treated.

“We have a very talented and experienced committee with a passion for events with a twist. Please follow us on social media and watch this space for upcoming events and ways to get involved.”

Zoe Baggott, Alzheimer’s Research UK Regional Fundraising Officer for the West Midlands, will be on hand to provide advice, materials and assistance when needed.

She said: “Dementia has a huge impact on families and it’s important to us at Alzheimer’s Research UK that communities have the opportunity to come together and get involved with supporting dementia research.

“Regional fundraising groups are the perfect way to do this and are vital in helping us achieve our vision is a world free from the fear, harm and heartbreak of dementia, both through raising funds and awareness of this cruel condition. I look forward to welcoming more new members to the Birmingham group."